Kates Kesler

JUNE 11, 2014

He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies. As senior leadership peeled back the organizational onion, a clear case for change emerged in 2013.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

APRIL 19, 2016

Since 2013 the number of customers who expect a response through social media has doubled, according to research from Sprout Social , yet seven out of eight messages to companies go unanswered for 72 hours. Identify policies and software systems needed for implementation. Organize departmental responsibilities in the social care team.

Media 28

Media Marketing Software Efficiency 28

Harvard Business

MAY 30, 2018

For example, while it is true that search advertising can be correlated with purchase because customers are in a motivated state to buy, it does not follow that ads caused sales. For example, a request to assess how marketing promotions affect sales should also account for the effect of promotions on brand equity. and 2017 (Mean 3.7,

Marketing 31

Marketing Data Advertising Talent 31

Management Consulted

NOVEMBER 2, 2015

Sales and Marketing. In 2013 alone, 2,861 instructor-led courses were offered by the firm. DiversityInc Magazine Top 50 Companies for Diversity (2013). Diversity Advisory Board Scorecard – Developed to set meaningful diversity metrics for the firm. Talent & Human Capital. Technology Innovation. Human Resources.

Interviews 100

Interviews Culture Consulting Case Interview 100

Harvard Business

JULY 19, 2016

.” When the company upgraded its commercial insurance line for small businesses a few years ago, the agents jammed internal call centers with questions about how the policies worked and how to set sales quotes. The cost of simply expanding the call centers was prohibitive. Don’t make your AI too lite.

Company 28

Company Knowledge Base Insurance Insurance 28

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. Expectations matter. Spillovers.

Media 31

Media Advertising Metrics Productivity 31

Harvard Business

DECEMBER 20, 2016

” Keith Levy, who oversaw the creation of Bud Light Lime and other similar products as vice president of marketing and sales for Anheuser-Busch, took a similar stand on in-house superconsumers. I spoke with Patty McCord, the former chief talent officer of Netflix from 1998 to 2013. Sales & Marketing Adapted from.

Energy 28

Energy Airlines Culture Retail 28

Harvard Business

OCTOBER 21, 2016

In 2013, GE had reduced greenhouse gas emissions by 32% and water use by 45% compared to 2004 and 2006 baselines, respectively, resulting in $300 million in savings. In that year, these improvements resulted in 15,000 metric tons of CO2 emissions avoided and savings of nearly $11 million. Attracting and Engaging Employees.

Study 28

Study Efficiency Productivity Operations 28