Harvard Business

APRIL 19, 2016

Since 2013 the number of customers who expect a response through social media has doubled, according to research from Sprout Social , yet seven out of eight messages to companies go unanswered for 72 hours. Develop a social care team that can address all areas of social information efficiently and effectively.

Media 28

Media Marketing Software Efficiency 28

Harvard Business

OCTOBER 21, 2016

In addition to the financial benefits that accrue from increased competitive advantage and innovation as discussed earlier, companies are realizing significant cost savings through environmental sustainability-related operational efficiencies. Since 1994, Dow has invested nearly $2 billion in improving resource efficiency and has saved $9.8

Study 28

Study Efficiency Productivity Operations 28

Harvard Business

JULY 19, 2016

These include improving data-mining operations, helping with training, and making structured, repeatable tasks and processes far more efficient and less costly. From just a few thousand queries a month in 2013, ABIe now handles 100,000 — from all of the company’s employees, and not just from agents.

Company 28

Company Knowledge Base Insurance Insurance 28

1 to 1

MAY 3, 2013

Sales Effectiveness. Sales Effectiveness. Sales & Marketing Effectiveness. May 3, 2013. Though many companies approach service and support as just another metric to be maximized, those that emphasize quality over call times differentiate themselves from the competition and excel in customer satisfaction.

Media 37

Media Metrics Advertising Trends 37

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. Expectations matter. Spillovers.

Media 40

Media Advertising Metrics Productivity 40