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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes. Your next task is to develop this baseline marketing capability. I have spoken to clients, prospects, and partners about their current state and future assessments.

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What You Need to Know About Globalization’s Radical New Phase

BCG

Brexit has certainly thrown markets, exchange rates, and consumer confidence into turmoil, but the model of globalization that has developed over the past 200 years started showing signs of change well before the referendum. And FDI as a share of total investment has been declining even as total global investment has increased.

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Why Companies Can’t Turn Customer Insights into Growth

BCG

On the left side, record each mention of an internal topic, such as financial or operational performance, plans, metrics, organization, employees, or culture. Consumer-facing companies in developed economies have experienced little or no growth since the global recession of 2008 and 2009.

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How to Be More Productive Without Burning Out

Harvard Business

According to a 2008 survey , the vast majority of professionals (94%) worked 50 hours or more a week, and almost half worked more than 65 hours a week. To give more rigor to our meetings, we decided to define a metric for our productivity: average weekly hours worked. Define a metric. For me, it was average weekly hours worked.

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Research: Objective Performance Metrics Are Not Enough to Overcome Gender Bias

Harvard Business

exchange over a six-year period (2008 to 2013). ” To parallel this gender inference, we used an algorithm developed by IBM — the IBM InfoSphere Global Name Management Tool — to score the first name of each investment professional, to determine how likely it was that a given member of our sample was female.

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Does Effective Leadership Really Matter?

Organizational Talent Consulting

While working with a large Forbes Top 25 Private Company, we quantified the value of leadership using internal key business metrics and various cognitive and behavioral leader assessments. Great leaders achieve great results and create great company cultures. The best organizations are made up of the best leaders. Dhar, U., &

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Putting Humans at the Center of Health Care Innovation

Harvard Business

The healthcare industry has long relied on traditional, linear models of innovation – basic and applied research followed by development and commercialization. Patients are co-designers, co-developers, and increasingly more responsible for their own and collective health outcomes. Bogdan Dreava/EyeEm/Getty Images.