Remove 2008 Remove Cash Flow Remove Development Remove Metrics
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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes. Marketing agencies don’t need to be talking about cash-flow, CARE or FMLA. Your next task is to develop this baseline marketing capability.

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The Comprehensive Business Case for Sustainability

Harvard Business

Managing risks therefore requires making investment decisions today for longer-term capacity building and developing adaptive strategies. Recognizing the growing consumer interest in sustainable products and looking to solve consumer challenges such as high energy costs, CPG companies have developed new products to gain access to this market.

Study 28
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Finally, Proof That Managing for the Long Term Pays Off

Harvard Business

After all, “short-termism” does not correspond to any single quantifiable metric. It started with developing a proprietary Corporate Horizon Index. Our belief is that the earnings of long-term companies will rely less on accounting decisions and more on underlying cash flow than other companies.