The Trend Is Your “Friend”

I’m told there’s a saying on Wall Street that goes, “The trend is your friend.” To survive, and even thrive, in today’s environment, it’s vitally important to notice and respond quickly to major changes in trends — in particular, changes in customer demand.

Top Ten 2020 Consultant Marketing Trend Predictions

Henry DeVries

If you are a consultant who wants to attract more-paying clients in 2020, what are the top ten trends you should have on your radar


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

US insurance market trends during the pandemic


Policygenius CEO Jennifer Fitzgerald shares insights on how the industry is managing risk and safeguarding consumers in the midst of the COVID-19 crisis. Insights on Financial Services

Chasing The Trend

Tom Spencer

MANY FIRMS and many people live their lives by chasing the trend. They then chase the trend in an attempt to ride the wave of prosperity and capture some of the growth, glory and profits for themselves. A key problem though with “chasing the trend” as a way of thinking and as an approach to business is that it is fundamentally unbalanced. You can then match your capabilities with market opportunities, and build your strategy from there. Is Not A Strategy.

Podcast Interview on 401(k) Plans and Behavioral Finance Trends

Steve Shu Consulting

This interview is geared toward defined contribution plan sponsors and those closely related with this segment of the market (e.g., I do draw from some insights and activity that is occurring in other areas of the financial services market (e.g., Thanks to Rick Unser for having me recently on his 401(k) Fridays podcast. advisors, consultants, recordkeepers, investment only).

Chemicals in capital markets: Temporary setbacks or new disruptive trends?


The global chemical industry is no stranger to setbacks in capital markets performance. A snapshot of recent trends may show the industry entering new territory. Chemicals Insights

2017 exchange market: Pricing trends


Analysis of exchange premiums indicates that overall prices will continue to increase in 2017. Despite this, some consumers will see their premiums decline given the effect of government subsidies. Our Insights

China digital consumer trends in 2019


New research from a survey of 4,300 Chinese consumers suggests a path forward for brands and marketers seeking the next wave of growth. China

The Shopping Episode: Retail Trends We’re Watching

Harvard Business

Youngme, Mihir, and Felix share their shopping habits and the retail trends they’re keeping an eye on. Sales Marketing Product development Audio

Will Hiring Happiness Consultants Ever Become a Trend in Big Companies?

Steve Shu Consulting

I’m not sure it will become a big thing at companies, but here are some observations that could feed its growth or at least support a niche market: The business schools (particularly in the behavioral science areas) have increasingly added courses that incorporate the science of happiness, and the b-schools feed consulting companies and increasingly entrepreneurial endeavors. This post is based on a question that I answered previously on Quora.

Trends 150

The irresistible momentum behind clean, electric, connected mobility: Four key trends

McKinsey & Company

Mobility’s future is visible in the increasing support of capital markets, the demands of Chinese consumers, the effort to slow climate change, and the new skills automakers will need to deal with these shifts.

Trends 105

Dodge Construction Index Shows Weakening Trend in Mature Market


The overall trend is also down, indicative of a mature market. Construction starts rose four percent in June according to the Dodge Index of New Construction. For the second quarter, construction starts are down substantially. more…). Economics

2017 exchange market: Carrier participation trends


However, a majority of markets will continue to have more than one carrier participating. Analysis of exchange carrier participation nationwide indicates that the overall number of carriers has dropped below 2014 levels. Our Insights

Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? Industry data: What are the trends in the specific industry? Is the market for the product or service growing? Product category data: What are the trends in the specific product category? Reading Time: 6 minutes.

The impact of COVID-19 on capital markets, one year in

McKinsey & Company

Stock market performance reveals the impact of accelerating trends, growing gaps between the winners and the rest, and a flow of value to megaplayers.

2017 exchange market: Plan type trends


Analysis of exchange plans indicates that a majority of carriers are continuing to shift toward managed offerings, and consumers will see less unmanaged plan designs available to them than in previous years. Our Insights

Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing.

B2C 60

Asset Management – Recent Trends (Part 4 of 4)

Tom Spencer

Asset management as an industry is becoming increasingly important for a variety of reasons: The world is getting wealthier, driven by growth in emerging markets. Here are some trends that would be good to keep on top of. Today, the world’s markets are becoming increasingly accessible via several ETF platforms and discount brokerages.

5 Stages to Track Your Consulting Firm’s Marketing

Consulting Success

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. However, you should not delay your marketing or outreach and spend months analyzing the options and thinking about it to find the perfect one, because there is no perfect one. In fact, there are only five key stages to track your consulting firm’s marketing.

Is the Stock Market Accurately Valuing Your Company?

Harvard Business

How five global trends are colliding to distort valuations. Financial markets Strategy Digital Article

Asia on the move: Five trends shaping the Asia biopharmaceutical market


Enthusiasm for the biopharmaceutical sector in Asia has been flat, due in part to China’s market-access blockade, Japan’s spending controls, and deceleration in India and Southeast Asia. Recent changes have reignited interest in the region, with important implications for pharma executives. Insights on Pharmaceuticals & Medical Products

This is the COVID consumer trend most likely to stick beyond the pandemic

McKinsey & Company

To determine how enduring pandemic-spurred shifts may be, we examined a wide array of behaviors across five countries – China, France, Germany, the United Kingdom, and the United States — using a “stickiness” test that takes into account the preferences of consumers and workers as well as the actions of companies, write Jaana Remes and Anu Madgavkar in Market Watch.

Trend Watching 2018 The Year of Convergence

Cheryl Cran

What we are going to see for trends in 2018 has a theme which is ‘convergence’ the melding of science/health/technology at a higher level than we have seen as a human collective. Here are the top business and leadership trends to watch for in 2018: R-E-S-P-E-C-T – workers everywhere will be hyper sensitive to how they are being treated – leaders will need to be super alert and sensitive to people as human beings – the focus in 2018 will be on treating people with respect and honour.

Three Trends Changing the Way We Work

MBO Partners

Emerging technologies, changing worker preferences, a strong economy, and a tight job market have converged to shape the current workforce landscape. Here are three trends disrupting the way we work

Taxing the Rich, and the “Woke” Advertising Trend

Harvard Business

Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% wealth tax), before discussing the trend among brands like Gillette, Nike, and Pepsi to launch “woke” advertising campaigns. Policy Marketing Advertising, Marketing & Public Relations Audio

Eight Tech trends of 2015


In a recent report, Deloitte has predicted that the following eight technology trends are set to change the way businesses will engage with their customers, how work gets done and how markets and industries will change over the next 18-24 months. So let's deconstruct the Tech trends of 2015. 1) Dimensional Marketing. The world of marketing is changing and companies must gain mastery of the new dimensions that are available.

In conversation: The impact of COVID-19 on capital markets

McKinsey & Company

The widening gap in performance and the valuation surge among a few elite companies demonstrate the pandemic-induced acceleration of trends. Strategy & Corporate Finance Insights Strategy Global forces Corporate Finance Valuation

2016 exchange market remains in flux: Plan type trends


Facts on the shift toward HMOs on the public exchanges. Our Insights

3 Digital Trends to Watch in the 2016 Presidential Election

1 to 1

Data Analytics Emerging Trends Marketing homepageIt's no secret that presidential candidates spend massive amounts of money on political advertising. But TV commercials and billboards are no longer enough. Next year's presidential hopefuls will be facing off on a highly digital stage, giving candidates new opportunities--and challenges--to engage voters. There’s more… To read the rest of this blog posting click here or visit

Customers Steer Digital Trends Driving Retail Bank Transformation


The return of economic growth to many of the world's markets, albeit at different rates, should help to boost the overall outlook for retail banking. Article Tuesday, May 10, 2016. At the same time, however, banks face a number of diverse challenges and uncertainties, including macroeconomic fluctuations, tighter regulations, customers’ heightened digital expectations, a need for better brand advocacy, and new sources of competition.

Rebooting Japan’s mobility market


These developments could have implications for other places facing similar economic, demographic, and regulatory trends. Digital players are revamping the country’s taxi industry. Automotive & Assembly Insights

NRF 2021: Trends that Retailers Bet will Outlast the Pandemic

1 to 1

At NRF 2021: Retail’s Big Show , retailers and industry experts shared insights and predictions for which retail trends are likely to last even after the pandemic fades. Livestream shopping and shoppable videos have been around for several years but mainly as a gimmicky marketing tool.

Mish's Global Economic Trend Analysis: China Acts to Calm Markets.


Trend Analysis. Minyanville Business and Market News. Bay Area Real Estate Trends. China Financial Markets. EW Trends and Charts. Market Oracle. Market Ticker. Real Clear Markets. China Acts to Calm Markets; Stock Market Rebounds From 6% Plunge After Central Bank Pledges More Liquidity; Wet Nurse Action. With rates spiking, global stock markets plunged. Since the February high of 2443, the market is down nearly 20%.

Mish's Global Economic Trend Analysis


Trend Analysis. Minyanville Business and Market News. Bay Area Real Estate Trends. China Financial Markets. EW Trends and Charts. Market Oracle. Market Ticker. Real Clear Markets. Mish and Eric King discuss Gold, the Stock Market, the US Dollar, Sideline Cash, China, and US real estate. China Financial Markets. MISHS. Global Economic. Contact. Advertisers. Sitka Pacific. Recent Posts. Featured Links.

Mish's Global Economic Trend Analysis: Trends in Full and Part.


Trend Analysis. Minyanville Business and Market News. Bay Area Real Estate Trends. China Financial Markets. EW Trends and Charts. Market Oracle. Market Ticker. Real Clear Markets. Trends in Full and Part-Time Employment; Obamacare Job Double Counting and Other Economic Distortions. The trend towards part-time employment since 2010 is volatile, yet unmistakable. The above part-time numbers do not show the trend one might expect.

TikTok, Museums, the Audio Explosion, and Other Trends in Entertainment

Harvard Business

Youngme, Felix, and Mihir discuss a variety of trends from the world of entertainment — including TikTok, the resurgence of museums, the audio explosion, newspaper paywalls, spiked seltzer, entertainment genres, and binge-watching vs. appointment-viewing. Technology Innovation Sales & Marketing Audio

Finding the fast lane: Emerging trends in China’s auto market


A new survey finds that Chinese car shoppers are increasingly value minded—and open to alternatives to buying new cars. Our Insights