Consulting Success
JULY 24, 2017
Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.
Prudent Pedal
MARCH 27, 2020
Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. Write 2 new white papers-I have five white papers swirling around in my mind. None-the-less, relationship-building must go on.
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The Fearless Marketer
JANUARY 20, 2020
You’ve spoken at Social Media Marketing World and other places. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. You’ve written an industry white paper and you want some feedback from an industry expert. M – Hmm.
Women in Consulting
AUGUST 21, 2012
Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Non Profit Direct Marketing. Get the Flash Player to see this player. -->.
Harvard Business
APRIL 13, 2018
So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people. The main reason: complex stories require different marketing approaches.
Harvard Business
SEPTEMBER 25, 2018
When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.
Harvard Business
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.
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