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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 202
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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

Write 2 new white papers-I have five white papers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in!

Journal 72
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What to Say Once You Get a Meeting

The Fearless Marketer

You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”. You’ve written an industry white paper and you want some feedback from an industry expert. Since you’re in this industry, I’d love your input on this white paper.”.

Meeting 62
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Social Media Content Strategies: An Interview With Robin Frank.

Women in Consulting

Learn more » White Papers & Resources: Empower Event Participants with Social Media Success with Independent Fundraising Events Nonprofit Social Media Strategy The Blackbaud Index of Charitable Giving Nonprofit Industry Research » view all white papers. © 2012 Blackbaud, Inc.

Media 82
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Conversation with A.T. Kearney

Tom Spencer

These extend from basic introduction-to-consulting workshops, to advanced excel/ppt skills, and of course regular seminars hosted by senior partners to discuss their white papers, recent interesting or topical projects, and subjects relevant to us all. Kearney Consulting use the case interview in its recruitment process?

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Technical Experts Need to Get Better at Telling Stories

Harvard Business

From my vantage point at MaRS , the Toronto-based start-up innovation hub, I have the opportunity to meet, interview, and write about some of the remarkable people and discoveries emerging from Canadian institutes and startups. Don’t believe that plain, clear writing is dumbing your ideas down.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

For example, consider Dez Blanchfield , whom I interviewed. The experts I interviewed for my book — ranging from influencer relations executives to senior marketers to external agency leads — recommended global-local as the best of these three options.

B2B 35