Prudent Pedal

MARCH 27, 2020

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. Write 2 new white papers-I have five white papers swirling around in my mind. None-the-less, relationship-building must go on.

Journal 72

Journal Video Marketing ROI 72

Harvard Business

APRIL 13, 2018

So whether you’re drafting website copy, a marketing brochure, an online article, or a press release, consider hiring professional storytellers to make the world-changing things you do mean something to regular people. The main reason: complex stories require different marketing approaches.

Interviews 41

Interviews Journal Recruiting Recruitment 41

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.

Case Study 33

Case Study Case Studies Study Case Interview 33

Harvard Business

MAY 5, 2016

I dubbed it “contact marketing,” and found it to be a surprisingly effective marketing technique. Based on my interviews, reported response rates averaged from 60% to 80%, with some campaigns actually hitting 100%. What exactly is contact marketing? Elizabeth Grace Saunders. Dan Waldschmidt’s swords.

Meeting 28

Meeting Turnaround Sales Marketing 28