Remove Case Studies Remove Interviews Remove Marketing Remove White Paper
article thumbnail

How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 253
article thumbnail

Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Web Site Evolution

Chad Barr

White papers. Case Studies. Collaboration and research papers or digital recordings. Audio and video recordings of your own wisdom, interviews with your clients or other experts in your field. I am referring to content such as: Articles. Checklists. Special Reports.

article thumbnail

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

article thumbnail

Delivering an Unforgettable Customer Experience - Think customers.

1 to 1

Marketing Research Articles. Webinars & White Papers. White Papers. 1to1 Case in Point. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Webinars & White Papers. White Papers. Back towww.1to1media.com.

Media 51