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Put Marketing at the Core of Your Growth Strategy

Harvard Business

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Let’s delve into the intricacies of constructing an effective sales strategy that makes sense to your people, your customers, and your business as a whole.

Sales 36
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Crafting an Effective Sales Strategy: A Blueprint for Success

LSA Global

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Let’s delve into the intricacies of constructing an effective sales strategy that makes sense to your people, your customers, and your business as a whole.

Sales 36
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Lead-Generation Mastery For Consulting Firms With Amy Anderson

Consulting Success

In this episode, host Michael Zipursky talks with Amy Anderson, co-founder of Wild Coffee Marketing, to uncover expert insights and actionable strategies for maximizing lead generation success in the consulting industry. Don’t miss out on a power-packed conversation and skyrocket.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Increasingly discerning buyers. More meetings. Intensifying competition.

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Driving Retail Success: Role of Marketing in Boosting Sales

Business Consulting Agency

In the dynamic realm of retail, where competition is fierce and consumer preferences constantly evolve, the significance of marketing cannot be overstated. As the retail industry continues to adapt to changing consumer behaviors and technological advancements, investing in effective marketing strategies has become a non-negotiable imperative.

Retail 52
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How to Craft a Durable Strategy for the Long Run

Tom Spencer

Hundreds of articles have been written on strategy, each with an author that presents a unique perspective from years of paradigm-shaking experience. Some even “reinvent the wheel” by rejecting past concepts altogether and introducing an entirely new way of thinking about strategy. On the other hand, human capital can be inimitable.