Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Rod Burkert

NOVEMBER 12, 2019

In case you missed last week: Thinking of hosting your own webinars? If you have a group you want to educate and market to or a product or service you want to promote and sell to, webinars are the best way to reach them. Here are 7 things you must consider. But there are some things you need to know to get started.

Intellectual Property 40

Intellectual Property Turnaround Trends Conference 40

Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. What clients (or industry niche) do you like serving? Think of this as compound marketing. The webinars reach a national audience. You could do that.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Chad Barr

SEPTEMBER 21, 2008

Although it depends on your industry, below are my top seven effective marketing choices: 1. Public speaking and/or speaking in webinars. Publish your intellectual property in print and the web and often. The post Top 7 Effective Marketing Methods appeared first on The Chad Barr Group. Publish a book.

Intellectual Property 40

Intellectual Property Marketing Advertising Engineering 40

Rod Burkert

JANUARY 15, 2019

A sincere “Thank you” to the people who purchased my 2019 BVFLS Practice Development Marketing Plan. Or maybe it’s a quarterly value improvement mastermind program we lead for business owners in our practice area or industry niche. Every quarter requires fresh content, but we can charge whatever the market will bear.

Intellectual Property 40

Intellectual Property Course Industry Examples 40

Rod Burkert

MAY 8, 2019

Will you be speaking to a room full of prospects any time soon … prospects at a professional firm, industry gathering, or trade organization? We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. A balanced practice needs 2 kinds of marketing.

Intellectual Property 40

Intellectual Property Conference Productivity Ethics 40

Rod Burkert

JUNE 20, 2018

There is nothing wrong with the industry … apparently the Top 100 firms are not expanding into the BVFLS niches as rapidly as they were in this past. Here is one definition from a Forbes.com article that I like: Business development is the creation of long-term value for an organization from customers, markets, and relationships.

Development 40

Development How To Intellectual Property Mercer 40