Consulting Matters

JANUARY 13, 2018

company size, type, industry, title, gender, age) and their psychographics (e.g., it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. You want to become intimate with their demographics (e.g.,

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Rod Burkert

NOVEMBER 12, 2019

In case you missed last week: Thinking of hosting your own webinars? If you have a group you want to educate and market to or a product or service you want to promote and sell to, webinars are the best way to reach them. Here are 7 things you must consider. But there are some things you need to know to get started. In real life.

Intellectual Property 40

Intellectual Property Turnaround Trends Conference 40

Rod Burkert

MARCH 18, 2020

What clients (or industry niche) do you like serving? There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. Jim Hitchner lives outside of Atlantic City, New Jersey and uses webinars to convey his expertise.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Rod Burkert

JANUARY 15, 2019

Imagine creating a course or webinar series (based on work we’ve done in the past or valuation issues we are researching now) that is taught multiple times a year for an industry or trade association – and we get paid to present it. The alternative is something I’ve written about before – a 1:many or 1:masses business model.

Intellectual Property 40

Intellectual Property Course Industry Examples 40

Rod Burkert

MAY 8, 2019

Will you be speaking to a room full of prospects any time soon … prospects at a professional firm, industry gathering, or trade organization? We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. And hoping to convert them into clients? On to this week.

Intellectual Property 40

Intellectual Property Conference Productivity Ethics 40

Chad Barr

SEPTEMBER 21, 2008

Although it depends on your industry, below are my top seven effective marketing choices: 1. Public speaking and/or speaking in webinars. Publish your intellectual property in print and the web and often. Search Engine Optimization and Paid advertising. Leverage social networking especially online communities.

Intellectual Property 40

Intellectual Property Marketing Advertising Engineering 40

Consulting Matters

AUGUST 15, 2019

I’d been in the Hospitality, Meetings and Conventions industry for 28 years, and I helped several companies build and develop their corporate divisions, and then I did it for myself building my own company and then working for angel investors flipping underperforming businesses in meetings and conventions and hospitality.

Interviews 180

Interviews How To Meeting Industry 180