1 to 1

OCTOBER 12, 2020

Mention digital transformation to a CFO, and you would likely get push-back about big expenses and little ROI. And they show immediate outcomes, recouping costs and generating ROI, sometimes in a matter of days. Then the pandemic happened. Why are they so important? Because they don’t break the bank.

ROI 26

ROI Healthcare Insurance Insurance 26

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. To a marketer, sales is a channel for reaching their audience. Inevitably, the sales leaders make vital contributions to the conversation.

Strategy 43

Strategy Strategy Strategy& Metrics 43

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. Yet every enterprise is essentially a square-peg business waiting for a round-hole world.

ROI 28

ROI Operations Enterprise Research 28

Tom Spencer

AUGUST 17, 2019

Given that it’s an expensive technology to integrate, can you give me an example of a company that has used blockchain in their supply chain and has seen a positive ROI? They recently announced that the integration of blockchain has helped them generate more sales. Sounds like a win-win solution to me – more sales and more trust!

Case Interview 60

Case Interview Retail Examples Sales 60

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. These members are 2.6 The results?

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

AUGUST 29, 2018

There’s still much to learn when it comes to digitizing business processes, and in particular using automation sprints—those smart, fast, and small efforts you use to boost productivity when a change to enterprise architecture isn’t the right step. Today’s automation changes the way IT budgets work too.

Strategy 28

Strategy Strategy Strategy& Agile 28

Harvard Business

AUGUST 29, 2016

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value.

Retail 50

Retail Apparel Financial ROI 50

Progressus

NOVEMBER 28, 2023

Many project-driven organizations are finding that they can operate much more efficiently with Enterprise Resource Planning (ERP) software. ERP software coordinates the flow of data between a company’s business processes, providing a single source of truth and streamlining operations across the enterprise. What is ERP Software?

Software 52

Software ROI Efficiency Operations 52

Harvard Business

OCTOBER 3, 2018

She and the CEO now agreed that she should play an upstream, strategic, enterprise-wide role. We’re working on a model for the ROI of a technology dollar, versus a marketing dollar, versus a sales dollar, so we can make trade-off decisions. That sounds great in theory, but actually changing the role would be the hard part.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

OCTOBER 30, 2018

By Brian Selby, Senior Vice President, Worldwide Sales Operations, Tableau Software. How often is your sales team making important decisions based on gut feel? Are your sales resources allocated properly to drive growth? Historically, sales has been labeled an art. Why does this happen in so many companies?

Sales 28

Sales Data Enterprise Operations 28

Kates Kesler

JUNE 11, 2014

Nearly every function from marketing to human resources and finance was replicated at each level: Enterprise functions and infrastructure. Functional infrastructure would be elevated to the enterprise level, or pushed down into the regional, anchor operating-unit level. Geographic Zones (consolidated P&L, plus infrastructure).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82