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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Optimizing these micro elements of marketing typically yields improvements in sales revenue and market share.

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(Value Stream) Map Your Way to a Better Post-Covid Future

Markovitz Consulting

Here are three examples of how their maps have helped them see into their processes more clearly and make changes to become more efficient. Selling and merchandising Value stream mapping revealed an additional drag on the company: the sales process. COVID travel restrictions made those customer visits impossible.

Sales 147
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15 Best Business Podcasts for Independent Consultants

Tsavo Neal

Sales for Nerds by Reuben Shwartz. Sales for Nerds ( [link] ) helps technical experts who started their own business hack the sales and marketing process. High Ticket Sales Secrets by Dan Lok 10 minutes a day. Magazine Contributor John Nemo! The wine is just for fun. 7 days a week. 365 days a year.

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When Selling, Ask Questions, Rank Your Prospects … and Listen!

Emerson Consulting Group

Too often otherwise good sales reps fail because they just haven’t learned to stop talking and start listening. The objective of basic sales questions is to identify what your prospect actually wants. By asking more questions and listening even more, you can take any sales conversation to a higher level. By Ken Lizotte CMC.

Sales 40
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Is AI Technology on the Verge of Displacing Humans?

Effective Managers

Check these out: Global AI experts sound the alarm in unique report – University of Cambridge The AI Arms Race Is Changing Everything – Times Magazine How to Survive the A.I. For example, the sales manager of a sales team leaves the organization. AI would seem to be on the verge of displacing humans completely.

Ethics 59
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7 Key Differences Between Managers and Leaders

Clarity Consultants

In a book excerpted in the Wall Street Journal , Alan Murray explains that while leadership and management often go hand-in-hand, today’s knowledge economy requires the inspiration and purpose-driven vision that can only come from true leaders, not just efficiency-focused managers. So what separates a leader from a manager?

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The Businesses That Platforms Are Actually Disrupting

Harvard Business

And many platforms today, such as 50-year-old MasterCard, were started back when a browser was someone thumbing through magazines at the local newsstand. But they also face significant risk from startups that use new technologies to operate more-powerful, more-efficient, and more-scalable platforms.