Sat.Sep 27, 2014 - Fri.Oct 03, 2014

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Should You Reveal Your Secret Sauce?

David A Fields

'A question I was asked: Is it possible to provide too much information in an article so that prospects feel that they can do it themselves? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. Consultants Context Discussion Creating Value Fees Positioning Relationships adding value benefits closing fees Marketing positioning.

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You Don’t Have to be Interesting

Tom Spencer

'You just have to be interested. Interested in other people. Interested in what you can do for them. Interested in improving your approach. Interested in finding a new way forward. Interested in what’s next.

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The Power of Finding New Ways To Communicate The Same Important Message

Melissa Agnes

'Two truths: Crisis prevention is the best form of crisis management. And. “Insanity is doing the same thing over and over again and expecting different results.” – Albert Einstein. New and relatable ways to continue to be fresh and impactful. Finding a new, relatable way to communicate the same important message is a strong and intelligent communication strategy.

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Organize Your Emergency Plan!

Women in Consulting

'By: Melissa Stacey. Many of us local to the San Francisco Bay Area were shaken awake by the Napa earthquake last month. It was a good reminder to be better prepared for emergencies…all types of emergencies, including floods, earthquakes, tornadoes, hurricanes, wildfires, winter storms, etc.?? September is National Preparedness Month (NPM), with America’s PrepareAthon on September 30th.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Research Shows How to Close $3 Million in Consulting Business

David A Fields

'Rick, a friend and colleague of mine routinely sells $3 million per year in consulting projects for his small, independent consulting firm. Being a quant-geek (like yours truly), he’s conducted some internal research on why he’s able to win projects and why some projects don’t sell. (Tangential question for you to ponder: Why do you think that consultants who are closing millions in revenue have time to conduct research, write blogs like this one, etc.?

Research 191

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TCIP #017 – Exploring Garden Grove Fire Department’s Social Media and Electronic Communication in Crisis with Thanh Nguyen

Melissa Agnes

'Welcome to episode #017 of The Crisis Intelligence Podcast, with Melissa Agnes and Thanh Nguyen. My favorite people are those self-educators who soak in knowledge and learn from anything and anyone they can, and that’s one of the things I really like about Thanh Nguyen, Fire Captain with the Garden Grove Fire Department in California. Two years ago, Thanh was asked to head Garden Grove Fire Department’s social media accounts.

Media 88
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Schoolgirls Aged 14-16 Leave France, UK, Germany for Syria to Join ISIS Jihad

MishTalk

'As many as 63 seriously misguided teenaged girls from France, 40 from Germany, and 50 in the UK have left their countries to join ISIS in Syria. The Guardian has a fascinating report on Schoolgirl jihadis: the female Islamists leaving home to join Isis fighters. Hundreds of young women and girls are leaving their homes in western countries to join Islamic fighters in the Middle East, causing increasing concern among counter-terrorism investigators.

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Putting a Hard value on Soft Projects

David A Fields

'A question I was asked: I’ve been asked to be on a retainer for six months to advise a team who are heading a major re-organization. How do I write a proposal that specifies the value in a situation like this? It’s hard to predict the outcomes upfront and I don’t work on concrete deliverables. What would your suggestion be to this consultant?

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Coming Out Remains Risky

Strategy+Business

'Christine Bader reviews John Browne''s compelling account of a closeted career that ended with his resignation as the CEO of BP, and its lesson on LGBT identity for executives and their companies.

Company 70
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How The UAE and Saudi Arabia Are Doing Great Things on Social Media

Melissa Agnes

'Two weeks ago I was in Dubai presenting a 6 hour workshop on the use of social media and mobile technology for emergency management, to the GCC healthcare sector. As all of my travels around the world, the experience was enlightening and inspiring. Within my group, I had delegates from the Dubai Health Authority, Ministries of Health, the Autism Center and others.

Media 85
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US Bombed Wrong Refineries in Syria; Iran Seeks to Stop Oil Price Slide; Sanctions Won't Impede Arctic Drilling

MishTalk

'US Bombed Wrong Refineries in Syria Oil is in the news in many countries in many ways. Let''s take a look starting with a couple of paragraphs buried in the Financial Times report Barack Obama Admits US Underestimated Isis. Allied aircraft on Sunday struck three makeshift oil refineries in an area controlled by Isis in an expansion of attacks intended to damage the militant Islamist group’s financial infrastructure.

Energy 78
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Title – Should You Accept Legal Clauses?

David A Fields

'A question I was asked: Some of my clients have active legal departments who want me to sign a standard agreement that contains all sorts of wacky legal clauses that are in their favor. How do you deal with this? Do you have a language you use? I hate hiring an attorney myself. What would your suggestion be to this consultant? What has worked for you?

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The Accountability Equation

Strategy+Business

'Holding people, companies, or systems responsible for their mistakes is about more than just pointing a finger at the most convenient target.

System 76
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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

'Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season! The beautiful colors, the cool air and the comfy yet fashionable sweaters and boots, what’s not to love? In case your week has been as busy as mine, below you’ll find my #CrisisRoundup of worthwhile reads, as well as what was published to The Crisis Intelligence Blog and Podcast this week.

Media 67
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Reader Question on a Credit-Based Society: Can Interest Ever Be Repaid?

MishTalk

'Reader Mike wonders how interest can ever be repaid in a credit-based economy. Hi Mish, I wonder if you would be able to comment on this from Bill Gross in For Wonks Only : " A credit-based financial economy (as opposed to pure cash) depends on an ever-expanding outstanding level of credit for its survival. Without additional credit, interest on previously issued liabilities cannot be paid absent the sale of existing assets, which in turn would lead to a vicious cycle of debt deflation, recessi

Banking 77
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The sophistication of truth

Seth Godin Blog

'A common form of complexity is the sophistication of fear. Long words when short ones will do. Fancy clothes to keep the riffraff out and to give us a costume to hide behind. Most of all, the sneer of, "you don''t understand" or, "you don''t know the people I know.". "It''s complicated," we say, even when it isn''t. We invent these facades because they provide safety.

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A Lesson for Marketers on Mobile Advertising

Strategy+Business

'Advertisers are eager to take advantage of mobile channels, but they must carefully position their products to get consumers'' attention.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Engaging a Burned Out Team Member

Gina Abudi

'Sometimes our team members get burned out. Let’s face it, we have all been there at some point. Especially in organizations that are on the go and team members move from project to project with barely a time to take a breath in between! Burned out team members don’t have to stay that way! As [.]. The post Engaging a Burned Out Team Member appeared first on Gina Abudi.

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Elephant in the Room Minsky Moment

MishTalk

'The "elephant in the room" is debt. Try as they might, central bankers have not been able to spur credit, hiring, or much business expansion because of the elephant. Things are even worse in Europe. Via email, this is a guest post from Steen Jakobsen, chief economist of Saxo bank. Debt - The Elephant in the Room ‘ Interest on debt grows without rain ’ – Yiddish proverb This proverb explains most of what goes on in policy circles these days.

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Wishing vs. doing

Seth Godin Blog

'By giving people more ways to speak up and more tools to take action, we keep decreasing the gap between what we wish for and what we can do about it. If you''re not willing to do anything about it, best not to waste the energy wishing about it.

Energy 51
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#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season! The beautiful colors, the cool air and the comfy yet fashionable sweaters and boots, what’s not to love? In case your week has been as busy as mine, below you’ll find my #CrisisRoundup of worthwhile reads, as well as what was published to The Crisis Intelligence Blog and Podcast this week.

Media 40
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Ad Week Panel Recap: Launching a Campaign Without Objectives Spells Disaster

1 to 1

'Real-time data is essential for optimizing a campaign, but is it overused? And what defines performance? Yesterday, executives from Time Inc., MSN Global Marketing at Microsoft, Mediahub and more tackled these questions in a panel discussion hosted by publishing company Purch as part of the networking marathon known as Advertising Week in New York City.

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Bernanke Turned Down For Mortgage Refinance; Questions Abound

MishTalk

'In the curious news of the day, former Fed Chair Ben Bernanke was turned down in his effort to refinance his mortgage. Bloomberg reports You Know It’s a Tough Market When Ben Bernanke Can’t Refinance. Ben S. Bernanke said the mortgage market is still so tight that he’s having a hard time refinancing his own home loan. The former Federal Reserve chairman, speaking at a conference in Chicago, told moderator Mark Zandi of Moody’s Analytics Inc. -- “just between the two of us” -- that “I recently t

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"But why aren't you hysterical?"

Seth Godin Blog

'I wonder if this has always been true: When things start to go awry, we get frustrated at leaders (or employees or co-workers) who seem to be calmly considering the options and doing their best work instead of hyperventilating.  The amount of hysteria one demonstrates isn''t at all related to how much work is being done (or how much we care).

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Retain and Grow / Retain and Pay

Leadership Planning with Liz Weber CMC

It’s amazing how life and business is a cycle. I pulled this from the archives. I wrote this ten years ago, but I could have written it this morning. See if there’s something in here that resonates with you…. I recently read the McKinsey & Company Report on Global Leadership in which they site the two primary concerns for global executives: 1 - The Economy; it's recovery has not been as strong and doesn't look as if it will be as strong as anticipated six months ago, and 2 - Retaining Employ

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.