Is Writing a Business Book Worth the Trouble?
Emerson Consulting Group
JANUARY 10, 2019
By Ken Lizotte CMC As part of his new column on Money Inc. Most days we CEOs are caught up fighting fires, initializing paperwork, running to and from meetings and, well, running, running, running. At the end of each day, we are often spent, exhausted, and, frankly, glad to be out of the building! So why would any self-respecting chief executive choose to jump into an even deeper time and energy suck like the prospect of writing a book? What good would it do you? Why should your company care?