David A Fields

FEBRUARY 17, 2016

I just hung up from a phone call that resulted in a closed deal. One of those situations where the client and consultant were gushing to each other, “I can’t wait to start working with you!” That’s the best, right? Actually, it’s not only the best, it’s a requirement. To get a signed deal your client has to feel some passion about working with you. The following five “secrets” will ensure your proposals provoke the necessary fervor. 5 Proposal Secrets that Excite Prospective Clients I can’t prom

Consulting 163

Consulting 163

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?

Media 77

Media Examples Groups Data 77

Strategy+Business

FEBRUARY 14, 2016

Companies can gain a competitive advantage when they focus on changing a few important behaviors, enlist informal leaders, and tap into the powerful force of employees' emotions.

Culture 78

Culture Company 78

Tom Spencer

FEBRUARY 14, 2016

(Source: Flickr ). Consulting is an appealing career choice for many graduates. Consultants have the potential to travel with work, network with Fortune 500 executives, earn six figure salaries, develop high-level transferable business skills, and benefit from lucrative exit opportunities. What’s not to like? Well, for all its benefits, the life of a consultant is not necessarily a bed of roses.

Management 60

Management Consulting Hotels Travel 60

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Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

Data

Chad Barr

FEBRUARY 17, 2016

This week’s refection point: The amount of fraud that takes place on the web is mindboggling. Here are a few examples: Receiving phishing emails from various financial institutions that look authentic and lure the recipient to click and enter their confidential information, only to find out that their identity has been compromised or stolen. Spam emails that promise amazing investment opportunities that guarantee your future wealth or the opposite, the ones looking to place their inheritance of

Media 52

Media Financial Groups Examples 52

Strategy+Business

FEBRUARY 14, 2016

Companies can gain a competitive advantage when they focus on changing a few important behaviors, enlist informal leaders, and tap into the powerful force of employees' emotions.

Culture 44

Culture Company 44

Martinka Consulting

FEBRUARY 15, 2016

Due to some changes in plumbing we had an opening about two by four inches in the block foundation of our pump’s crawlspace at our cabin. Big enough for critters like red squirrels to go through, and you don’t want red squirrels getting anywhere close to things on your house they can chew. Things like walls, floorboards, etc. So my plan, executed perfectly, was to spread some adhesive, fill the opening with steel wool (critters don’t like steel wool), and then fill the gaps wit

Research 40

Research Strategy Strategy Strategy& 40

Gina Abudi

FEBRUARY 16, 2016

We have any number of experiences in any given day – some are good, some bad and others just plain ugly. We can learn from any of them. The most effective leaders learn from their experiences. From a good experience they capture what went well so they can do the same thing the next time. [.]. The post Learn from Your Experiences – The Good, Bad and Ugly appeared first on Gina Abudi.

Development 36

Development 36

Seth Godin Blog

FEBRUARY 18, 2016

We are always under tight deadlines, because time is our most valuable asset. If you make a promise, set a date. No date, no promise. If you set a date, meet it. If you can't make a date, tell us early and often. Plan B well prepared is a better strategy than hope. Clean up your own mess. Clean up other people's messes. Overcommunicate. Question premises and strategy.

Software 31

Software Resources Meeting Strategy 31

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

How To

Strategy+Business

FEBRUARY 15, 2016

At its worst, culture can be a drag on productivity. At its best, it is an emotional energizer. Here's how companies can use it to gain a competitive advantage. For further insights, read "10 Principles of Organizational Culture.

Culture 44

Culture Productivity Company 44

1 to 1

FEBRUARY 16, 2016

A few weeks ago, I posted a blog about how the European Union is taking a closer look at how big companies such as Google and Facebook are collecting customer data and whether these practices violate antitrust rules. The EU's Commissioner for Competition, Margrethe Vestager, has expressed concerns that if just a handful of companies control customer data, they could have the power to drive rivals out of the market.

Data 27

Data Productivity Company Marketing 27

Gina Abudi

FEBRUARY 18, 2016

Here are five key things every leader should do every day to increase their effectiveness in engaging and motivating their employees. Communicate: Leaders must know how to effectively communicate through all levels of the organization – the right communication, with the right amount of information, at the right time. Be honest when things aren’t [.].

How To 33

How To Leadership 33

Seth Godin Blog

FEBRUARY 17, 2016

You might not be willing to devote the time and energy to understand how electricity actually works, or the mechanisms of your democracy, or the insights behind irrational decision making. More likely, you don't want to expend the emotional labor to push through feeling dumb as you dig deep on your way to getting smart. That's always been an option.

Energy 29

Energy Tools 29

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Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

Consulting

Strategy+Business

FEBRUARY 14, 2016

Companies around the world are getting better at incorporating new technology, but only a few industry leaders are leapfrogging ahead to rebuild their business strategy. You could be one of them. If you are a senior executive developing a digital strategy, the first thing you need is a way to gauge whether that strategy is smart -- whether it puts today's technology to work in an appropriately advanced way, while being a good fit for your overall strategy and your way of doing business.

Industry 44

Industry Strategy Strategy Strategy& 44

1 to 1

FEBRUARY 15, 2016

Super Bowl's ad extravaganza is long over, but the content lives on. This year's commercials ran the gamut with many highlights and lowlights. Whether you favored Doritos' Ultrasound Baby or Mountain Dew's PuppyMonkeyBaby, which coincidentally was ranked the least favorite commercial, but the most-watched on YouTube, one thing is for sure: You can watch them over and over again if you choose.

Marketing 27

Marketing 27

Gina Abudi

FEBRUARY 17, 2016

When rolling out new training programs in your organization, be sure to provide as much communication about the program as possible. This gets the employees excited about and interested in the program – thereby increasing the success of the program within the organization. Many of Abudi Consulting Group’s clients use a nomination and qualification process [.].

Training 33

Training Training Groups Consulting 33

Seth Godin Blog

FEBRUARY 19, 2016

Not in a marketing sense, but strategically, to yourself, your partners, your coaches, your investors: What is it for? When someone hires your product or service, what are they hiring it to do? Who (or what) are you trying to change by doing this work? From what to what? How will you know if it's working? What does it remind me of? Are there parallels, similar projects, things like this that have come before?

How To 27

How To Productivity Marketing 27

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

Methodologies

Strategy+Business

FEBRUARY 18, 2016

Today's Russian trendsetters are Silicon Valley-style entrepreneurs determined to make their ventures work -- and to pull their country's economy forward, no matter what.

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44

1 to 1

FEBRUARY 17, 2016

Are targeted political ads creepy? Advertising agencies and political campaigns are equipped with an ever-growing trove of data that allows them to send voters highly targeted messages. As presidential candidates embrace data-driven digital marketing campaigns, the question of whether voters will respond to micro-targeting becomes more relevant than ever.

Advertising 26

Advertising Data Marketing Trends 26

Management Consulted

FEBRUARY 14, 2016

At least once a month someone asks us if we can help them with presentations and PowerPoint for consulting, asking: If we can teach them how to develop slides and stories ahead of an interview. If we can show them how to structure a presentation. If we can help them learn the essentials of a PowerPoint presentation, as opposed to a generic presentation.

Consulting 109

Consulting Oliver Wyman Case Interview Interviews 109

Seth Godin Blog

FEBRUARY 15, 2016

A useful lesson for Presidents' Day: Some people care enough to take responsibility. Not shifting the blame, or seeking power or stealing credit. Not finding a sinecure or pointing fingers. What happens when we merely do what needs to be done? We've created a culture where taking responsibility is one of the last sure ways to make a difference.

Culture 27

Culture 27

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Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

Case Study

Strategy+Business

FEBRUARY 16, 2016

It can be dangerous to confuse the prospects of the economy -- and your company -- with the day-to-day judgments rendered on them by flighty investors.

Marketing 44

Marketing Company 44

1 to 1

FEBRUARY 17, 2016

Just as the Sony hack got people talking about the gender wage gap, the #OscarsSoWhite controversy has sparked conversation around diversity in mainstream media. Yet, while many were willing to overlook the wage gap scandal because Hollywood actors of any gender already earn outrageous paychecks regardless, no one can deny that this elite microcosm's rampant inequality underscores an unrelenting issue at the core of American society.

Marketing 23

Marketing Media Advertising 23

Strategy+Business

FEBRUARY 18, 2016

A study shows that employees with poor credit are no more or less productive than their colleagues with better standing.

Report 44

Report Study Productivity 44

Strategy+Business

FEBRUARY 17, 2016

In The Happiness Track, Emma Seppälä describes six strategies that will make you happier and more successful at work.

How To 44

How To Strategy Strategy Strategy& 44

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Strategy