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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. What I'm NOT going to do is show you how to put sizzle around how to explain your methodology to your client that makes them sign with you on the spot because that is not going to happen. This article is for you.

How To 401
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5 Strategies for Success in Product Management

Tom Spencer

Understand the Market and End Users At the heart of effective product management lies a profound understanding of the market and the customers that the product is intended to serve. A great product manager is akin to a detective, tirelessly gathering information to decode customer needs and market trends.

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How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. What drives you crazy?

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How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

Interview Transcript: Betsy Jordyn : Hey, it’s Betsy Jordyn of the Consultant’s Institute, and I’m so excited to interview Charles Browne. Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. Well, sneakers is a bigger market.

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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

One of the first things he did after developing a consulting business was to think about his ideal client. He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds. Pre-interview, meet for coffee and have a personal chat.

How To 194
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7 Traits that Make You Instantly Credible with Senior Leaders

Consulting Matters

You also don’t need to become some marketing guru to land work with the C-Suite. implementing a methodology.). Conceptualizes and develop theoretical and practical frameworks that describe complex ideas in understandable, usable ways. Organization Behavior/Development. Business Acumen. Proactive Advocacy.

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Abt Associates Interviews and Culture

Management Consulted

In 2007, Abt bought the NYC-based research firm SRBI, combining two market leaders and greatly impacting both companies. In 2009, the UK Department for International Development awarded Abt $200M+ to strengthen Nigeria’s health system, the largest contract in the Company’s history. Social Marketing and Behavior Change.