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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. Here’s what makes it different and why it’s important.

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Gallup Consulting Interviews and Culture

Management Consulted

He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. Gallup joined the New York advertising firm Young & Rubicam as the head of both the research and copy departments.

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Why Germany Still Has So Many Middle-Class Manufacturing Jobs

Harvard Business

However, 48% of the mid-sized world market leaders come from Germany. Of course, success of individual Hidden Champions is based on their leadership and strategy. The most important difference is the continuity of the leadership. This has allowed them to reach 70% of market share in this category. Only about 1.1%

Film 53
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Using M&A to Increase Your Capacity for Growth

Harvard Business

In today’s fast-changing, unpredictable environments, companies must simultaneously exploit existing profitable business models to run their core business and also explore new products, markets, and models to drive growth. of your market cap to about 25%—Pixar was about 10% of Disney. My philosophy is exactly the opposite.

Film 28
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Aging Societies Should Make More of Mentorship

Harvard Business

The past year brought a rich array of films depicting connections between a wise, older mentor and a younger person in need of sage guidance, in ways that often defied gauzy stereotypes, from art-house movies like Lily Tomlin’s Grandma to blockbusters like Star Wars: The Force Awakens.

Film 40
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A Simple Way to Test Your Company’s Strategic Alignment

Harvard Business

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Each state poses a different leadership challenge. The fall can come quickly.

Banking 51
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A Commercial Pilot’s 2-Year Plan to Break into Consulting

Management Consulted

I worked with them for about 6 months basically as an associate producer doing different things, and then that translated into a job as a full-time producer at Inertia Films where I’m at today. So depending on your tax status, maybe you are an independent contractor so you can call it Garrett Films, or whatever you want to.