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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. I’ve replaced underperforming technologies that were actually hindered by cultural issues.

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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. Market Research. Strengths-Based Development. Gallup, Inc.

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How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

Film 45
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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

RT reports French broadcasting watchdog CSA eager to tax YouTube, Facebook, Dailymotion France''s Superior Council of Audiovisual, an independent broadcasting authority, wants to impose taxes on media giants like YouTube, Facebook and Dailymotion to force them to contribute to financing French culture. billion ($1.8

Finance 78
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What Inclusive Urban Development Can Look Like

Harvard Business

One of us is an urban theorist, the other a community-focused real estate developer. EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Developers have two primary ways to help create new and better jobs.

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75 Podcast Ideas and Topics to Explore in 2024

Buzzsprout

Technology Update listeners on the latest developments in a particular area of tech: podcasting, gaming, videography/photography, etc. If you're a wedding planner, this is a great way to market your services or sell an online course, too. Branding Branding is such a huge part of a successful 21st-century digital marketing strategy.

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A Simple Way to Test Your Company’s Strategic Alignment

Harvard Business

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 49