Remove Case Studies Remove Sales Remove Tools Remove Video
article thumbnail

Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36
article thumbnail

Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

Fortunately, there are several tools at your disposal. One of the most valuable tools in your arsenal is social media, which offers you an open stage to connect with clients and evolve your personal brand. In the past, sales representatives played a central role in providing information and building relationships with buyers.

Media 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

She additionally sheds light on various tools that can be exploited specifically with respect to dimensions of time and customer values. To bring Adrian Ott’s framework back full circle, she addresses the challenges of products in each Time-ographics quadrant and key tools that can be used for each. Adrian, excellent work on the book!

Marketing 256
article thumbnail

Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model. Could we rent instead?’”

article thumbnail

6 Tips To Increase Your Website Conversion Rates

Tom Spencer

By using behavior tracking tools like hotjar , pendo , or similarweb , you can find out if your special offers are popular, which pages are the most visited, and how much time people spend on different parts of the site. Sales manager. Let visitors click play if they want to hear the testimonial.

article thumbnail

Social Proof: How To Get It And Use It On Your Consulting Website

Tsavo Neal

Social proof is one of the most critical elements of marketing and sales. Project social proof is social proof in the form of testimonials from your happy clients on successful projects — the most important tool in your social proof arsenal. Testimonials can provide an excellent boost to your case studies.

article thumbnail

Why you’re not getting any clients from your consulting website

Tsavo Neal

But, not all sales conversations lead to project work. prospects turn into a paying client — or a 20% sales call conversion rate. The easiest way to do this is to watch video instructions for installation Google Analytics , using Calendly for scheduling , and integrating Calendly with Google Analytics.