Remove Case Studies Remove Research Remove Sales Remove Video
article thumbnail

Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36
article thumbnail

Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

In the past, sales representatives played a central role in providing information and building relationships with buyers. However, social media has caused buyers to become more independent and self-sufficient in their research process. This number drops to just 5 or 6% when they are comparing multiple suppliers.

Media 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 Ways to Make Your Marketing More Likable

The Fearless Marketer

Some articles I researched said the average person sees up to 5,000 ads per day! Include dynamic testimonials and case studies. Use this as a simple checklist when creating any marketing message, whether it’s a web page, a sales letter, an email, a presentation or a video. Likable or unlikable?

article thumbnail

Impact-Based Corporate Training Design

LSA Global

According to ES Research almost 90% of business sales training has no lasting impact after only 120 days Across over 800 training projects, our own training measurement research found that only 1-in-5 learners, regardless of content area, changed their behavior from training alone.

article thumbnail

Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

By engaging in this research, you might unearth important consumer behavior and situational aspects. Update (6/30/2010): Catchy teaser video on Time-onomics just released. Business Development General Management Management Consulting Sales And Marketing Business Strategy Innovation Marketing' Adrian, excellent work on the book!

Marketing 256
article thumbnail

6 Tips To Increase Your Website Conversion Rates

Tom Spencer

To motivate visitors to fill out your survey, you can offer them a reward or something for free, like a case study, e-book, a free trial of your product, or anything that doesn’t cost you a lot but creates a hook for conversion. Sales manager. Let visitors click play if they want to hear the testimonial. Optimize for mobile.

article thumbnail

Making Kindness a Core Tenet of Your Company

Harvard Business

” In his research , “participants who believed others were more generous became more generous themselves.” Consider one instructive case study. I recently immersed myself in the customer-service transformation of Mercedes-Benz USA , the sales-and-service arm of the German automaker.

Company 52