The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Chad Barr

MAY 13, 2015

This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues: Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Conduct webinars and tele-seminars both for free and for a fee and collaborate with others.

Case Interview 52

Case Interview Case Study Case Studies eBook 52

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. With productized, you do it the other way around. Tell me more about that. What do you mean?

Consulting 121

Consulting Productivity Advertising Training 121

Chad Barr

NOVEMBER 23, 2009

Takeaways: Productize my business to complement the concept of the accelerant curve. Develop case studies that enable clients to relate to them. I have great intellectual property (IP) which I will develop much more of and productize the heck out of. Create web landing pages with videos and make special offers of value.

Intellectual Property 40

Intellectual Property Case Study Case Studies Groups 40

Tsavo Neal

JANUARY 20, 2022

My site has a lot of videos. Then I did some research and I realized that I needed to establish some credibility and I started to write articles, but it wasn’t until I hit video. Whether they’re books, blog posts, videos, lists of podcasts I’ve been on, et al if you’re looking for something I’ve done it’s likely here.

Consulting 167

Consulting Case Study Case Studies Media 167

Tsavo Neal

NOVEMBER 13, 2017

Young & Free is a spokesperson-driven program that gives a young person the tools to create content and build awareness of a region’s credit union, its products and its services. Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar.

Consulting 121

Consulting Education Tools Financial 121

Tsavo Neal

JANUARY 25, 2018

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Conducting Webinars or Other Online Educational Events. Creating a video course. Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events.

Consulting 68

Consulting Advertising Case Interview Conference 68