Chad Barr

MAY 13, 2015

Create attractive products and services that range from the economical to the high-end lucrative. Conduct webinars and tele-seminars both for free and for a fee and collaborate with others. Solicit testimonials and referrals and develop case studies. Productize and monetize.

Case Interview 52

Case Interview Case Study Case Studies eBook 52

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. With productized, you do it the other way around. Tell me more about that. What do you mean?

Consulting 116

Consulting Productivity Advertising Training 116

Women in Consulting

OCTOBER 26, 2015

I need to be constantly developing and marketing differentiated products or services that meet a need, that I can deliver in a quality manner and that people will pay for. And being a productive member of such a team increases the referral mechanism. Similarly, what are some of the main opportunities available to female consultants?

Interviews 48

Interviews Case Interview Consulting Bain 48

Tsavo Neal

NOVEMBER 13, 2017

Young & Free is a spokesperson-driven program that gives a young person the tools to create content and build awareness of a region’s credit union, its products and its services. Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar.

Consulting 121

Consulting Education Tools Financial 121

Chad Barr

NOVEMBER 23, 2009

Takeaways: Productize my business to complement the concept of the accelerant curve. Develop case studies that enable clients to relate to them. I have great intellectual property (IP) which I will develop much more of and productize the heck out of. Productize my business. more on that soon).

Intellectual Property 40

Intellectual Property Case Study Case Studies Groups 40

Tsavo Neal

JANUARY 20, 2022

She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. Fabian purchased my book Productize Yourself: The Consultant’s Guide To Attracting Clients Through Your Website to help him write, design, and market his consulting website.

Consulting 167

Consulting Case Study Case Studies Media 167