Remove Books Remove Consulting Remove Intellectual Property Remove Productivity
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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.)

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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. That makes so much sense.

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Manage Your Intellectual Property

Johanna Rothman

When we manage product development for organizations, we work for hire. The company hires you, pays you a wage, and in return, your intellectual property belongs to them. When you’re creating a product larger than one person can create, this is an excellent proposition. Books and consulting are all different beasts.

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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. Relationships with Contractors and Consultants.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. it's one thing to have a repository of intellectual property (IP). Therefore, you need to set up your content in what I am calling your "Consultant Content Marketing Funnel.".

Marketing 202
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Business Book Review: Lords of Strategy

Management Consulted

We’re starting a series of guest posts offered by staff, readers and interns that are reviews of books we think are helpful for those interested in consulting (specifically) and business (in general). If you are pondering how management consulting got this far, this book is for you. 3 interesting book insights.

Strategy 139
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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

“Why don’t consulting businesses scale easily?”. He wants to find a way to help the people who don’t live in Waterloo, or who don’t have $1000 to spend on a consultation with him. One way he does this is through his book, Back Mechanic. In Back Mechanic , he distills the essentials of how to fix your back into a book format.