Benchmarking Marketing Sales Survey 
Harvard Business
NOVEMBER 23, 2018
In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.
Rick Conlow
JANUARY 2, 2023
Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. GM market share fell from 62.6% No wonder the #1 issue on employee engagement surveys is the lack of communication. Do you want to benchmark your career with the habits of extraordinarily successful people?
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MishTalk
OCTOBER 16, 2014
Retail sales reports on Wednesday have me thinking about the strength of the economy, commercial construction, jobs, and profit margins. Let''s start with a look at retail sales. Retail Sales Falter Amid Signs of Global Slowdown. Similarly, Bloomberg reports Weaker Retail Sales Signal Smaller Spending Boost. percent drop.
Harvard Business
MARCH 24, 2017
In addition to examining surveys of employee happiness, our research included the annual revenue growth rate of companies. This time, the firm ranked in the top quartile of all companies and handily beat our benchmark. However, the sales function’s happiness is markedly lower. Two distinct sets emerged.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Harvard Business
SEPTEMBER 11, 2014
There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.
MishTalk
AUGUST 4, 2015
Record contractions were registered for almost all variables monitored by the survey, including output, new orders, employment and stocks. Panel members commented on the impact of capital controls on demand, and also cited a generally uncertain operating environment which further weighed on sales. well below the neutral 50.0
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