Harmonious Workplaces
DECEMBER 27, 2023
This delay can mean missing out on top candidates who may accept other offers and can also impact the company’s ability to meet business objectives that depend on timely hiring. Brenda helped to place me in a digital marketing position. So, why take on these or other risks if a recruiter can help mitigate these issues?
Jerry Fletcher
JUNE 27, 2020
Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.
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Consulting Matters
AUGUST 12, 2020
I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. Let me first get us on the same page on content marketing and all the pieces and how they all fit together.
Prudent Pedal
APRIL 23, 2019
For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. Sales and Marketing are about building trusting relationships. Professional services partners, marketers, and business developers use the “trusted advisor” term the same way my 16-year-old daughter uses the word “like.”
Tom Spencer
SEPTEMBER 5, 2020
It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer.
Wakeman Consulting Group: Dave's Blog
DECEMBER 9, 2022
Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. I’ve worked with over a half dozen of the biggest sports’ brands in the world the last 18 months on some variation of market research. Don’t miss the webinar: 11 AM Eastern 13 December 2022.
Tom Spencer
NOVEMBER 19, 2021
Once you have customer buy-in, you can set up meetings and determine whether a proposal can be submitted. As a result, business development consultants need to spend significant time building and nurturing relationships with individuals who have the ability to make decisions and the authority to spend money.
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