B2C Marketing Meeting Sales 
Harmonious Workplaces
DECEMBER 27, 2023
This delay can mean missing out on top candidates who may accept other offers and can also impact the company’s ability to meet business objectives that depend on timely hiring. Brenda helped to place me in a digital marketing position. So, why take on these or other risks if a recruiter can help mitigate these issues?
Jerry Fletcher
JUNE 27, 2020
Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Can we layer other sales on top of it?
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Prudent Pedal
APRIL 23, 2019
For the past 20 years, the B2C marketing profession has been moving in the direction of professional services. Sales and Marketing are about building trusting relationships. I have yet to meet a practice leader who has not, at one time or another, been stricken by this ailment. Their problem.”.
1 to 1
AUGUST 30, 2021
The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.
Tom Spencer
SEPTEMBER 5, 2020
To succeed in sales, you must know your customer. It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. How B2C and B2B sales strategies differ.
Wakeman Consulting Group: Dave's Blog
DECEMBER 9, 2022
Next week, we look at the numbers that can help you create more sales opportunities in 2023. Market Research Creates Opportunities to Sell More Tickets: Organizations are in danger if they only look at data and don’t do research. Teaches us about picking an enemy in our marketing: Picking an enemy is one of marketing’s greatest gifts.
Tom Spencer
NOVEMBER 19, 2021
Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Once you have customer buy-in, you can set up meetings and determine whether a proposal can be submitted.
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