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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

TTEC identified the top reasons (intents) customers contact companies across different industries for customer support. What the company found was that refund and replacement inquiries were most common among industries such as retail, public sector, automotive, and manufacturing.

Data 29
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BTS Group Interviews and Culture

Management Consulted

BTS Group specializes in digital technology, leadership development, sales training, and assessments. However, the firm operates in five main practice areas: Assessments, Business Acumen, Leadership Development, Sales Training, and Strategy Execution. Industries. Industrial Equipment. BTS GROUP KEY STATS. Innovation.

Groups 100
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The Five Pillars of Marketing Success

The Fearless Marketer

Random programs or services are generalized consulting, coaching or training programs. “I I offer management consulting and training to corporations.” I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”. Kind of vague, right? Pillar Three: Focused Target Market.

Marketing 110
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Black and Blue Friday Coming Up

MishTalk

Appliances, entertainment items, infant products and hardware showed narrowing discounts, MarketTrak reported, while promotions for apparel, toys and electronics were getting bigger. Kurt Jetta, head of retail industry researcher TABS Group, found the discounts underwhelming. Unreliable Polls Polls are notoriously unreliable.

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The Biggest Obstacles to Innovation in Large Companies

Harvard Business

At many of the largest companies, in industries like aerospace and technology, limited budgets are not an obstacle. Over decades, these industries have built up large R&D functions that are expected to crank out new ideas that the company will be able to leverage. (We Lack of budget (41% of respondents.).

Company 52
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How to Excel at Both Strategy and Execution

Harvard Business

According to a global survey of 700 executives across a variety of industries conducted by Strategy&, the strategy consulting division of PwC, only 8% of company leaders were said to excel at both strategy and execution. We intuitively knew that there must be leaders that span these areas, but in fact, few do. It just does not work.”

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business

Here’s a truth: many in the marketing industry today don’t really understand brands. Nike, once an athletic apparel brand telling stories of athletic solo willpower, has now taken on a systemic nature by introducing brand experiences , such as Nike Plus, Nike Plus Training Club, Nike Plus Running Club, etc.