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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. campaign optimization). Designing an optimal channel distribution strategy (e.g.

Apparel 103
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Insights into what customers want and need are more important than ever as the economy and market conditions change. One of the ways that his company is improving its customer experience, particularly in the digital space, is by providing greater personalization through automation and marketing analytics, according to Lee.

Data 29
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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. Business leaders have long been intrigued with the idea of reducing hierarchy, putting greater emphasis on networks, and empowering decisions closer to the market.

Agile 50
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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

A new operating model also requires a governance structure and leadership model so leaders know how they will exercise operational control and inspire employees—and hold themselves accountable for doing both. As companies move to more agile operating models , they must learn to balance accountability with autonomy. ” he asked.

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Design for Conflict: Make Tension in the Matrix Work to Drive Business Results

Kates Kesler

Organizational simplicity is great when the business is simple – when there are only a few products, serving a few markets (in one or two countries). Take Nike, marketing a core brand across a number of consumer categories with hundreds of footwear and apparel products all over the world. Nike’s money-making matrix.

Apparel 56
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The Biggest Obstacles to Innovation in Large Companies

Harvard Business

The responses , from 270 corporate leaders in strategy, innovation, and research and development roles, were illuminating. Too many companies wait for the annual strategic off-site to roll around before they address the changing dynamics of their market. To be constructive, we also asked about the things that foster innovation.)

Company 53
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. “I did talk to that leadership development firm last year,” he said. Lance knew that as part of this process he’d need to examine his own leadership.