Harvard Business

MAY 17, 2017

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

Airlines 52

Airlines Strategy Strategy Strategy& 52

Harvard Business

JUNE 24, 2016

Jeffrey Seller, the lead producer of Hamilton , unabashedly explained that he has a fiduciary responsibility to investors to boost prices since the market has demonstrated that tickets were underpriced. Advertising like “we’ve dropped our previously bloated fixed prices” to boost sales can taint Hamilton ’s brand.

Airlines 34

Airlines Hotels Sports Advertising 34

Harvard Business

JUNE 12, 2018

Traditionally, antitrust regulation has looked for whether a merger increased or decreased competition in a particular market. In the case of Baker Hughes and Halliburton’s planned merger a few years ago, the Justice Department detailed how it thought the amount of competition would rise or fall (mostly fall) in 30 market segments.

Company 28

Company Airlines Industry Automotive 28

Harvard Business

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Marketers have an opportunity to redefine brand roles in every industry.

Airlines 28

Airlines Industry Operations Sales 28

Harvard Business

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. Need travel information or services?

Construction 34

Construction Airlines Data Travel 34

Harvard Business

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. “The romance of travel is near and dear to everyone’s heart. . Unlocking Energy.

Energy 28

Energy Airlines Culture Retail 28

Management Consulted

OCTOBER 3, 2012

For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. My group chose to examine the U.S.

Consulting 204

Consulting Case Interview Interviews Engineering 204

MishTalk

JANUARY 20, 2015

like restaurants, travel and hotels. The soaring Swiss franc that caused howls in financial markets is creating a bonanza in stores, where shoppers are suddenly getting discounts on everything from vegetables to party dresses. Other travel is up as well. If price of airline tickets drop will people stop flying?

Banking 28

Banking Travel Hotels Retail 28

Harvard Business

JUNE 12, 2018

The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively.

Data 28

Data Media Guidelines Travel 28

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

JULY 20, 2016

When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. A decade into the new millennium, India, with its billion-plus people and largely untapped e-commerce market, beckoned. And store owners report increased sales of their own while customers are on-site.

Retail 28

Retail Productivity Accenture Transportation 28

The Crazy Lives of Consultants

JANUARY 29, 2010

We also provender the cheapest prices on the market. Imagine how many sales or leads you can fulfil with this great gang of targeted visitors. Do you think the best way to get the cheapest plane tickets is by calling the airline? Maybe you hope to find cheap airfare in the local newspaper's travel section.

Consulting 40

Consulting Airlines Hotels Sales 40