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Market Sizing Case Interview Questions

Tom Spencer

It is a classic case interview question, in which a candidate is asked to make an estimate. When a consultant meets with the CEO of a major airline to discuss growth strategy, for example, they may need to do a market sizing to get a grasp of how big the broader market is. It depends on the case. How to do it?

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Seabury Group Interviews and Culture

Management Consulted

Founded in 1995 by former Bain consultants and headquartered in New York City, they focus on developing airline strategy and implementing major operational turnaround. In fact, one of our interview coaches, Michael Hecht, used to work for The Seabury Group and now works for Delta Airlines as a member of their Skymiles team.

Groups 100
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Mergers & Acquisitions: Strategy

Tom Spencer

MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. Clarifying why your client wishes to undertake the acquisition is a good place to begin, both in a case interview and in a real-life consulting engagement.

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Entering a New Market

Tom Spencer

Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. Furthermore, this engages you in a conversation with the interviewer as opposed to enduring an uncomfortable silence. What is your recommendation? Is it strictly profit related?

Marketing 111
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Minto Pyramid Principle

CaseInterview.com

This way I can show the interviewer I am 100% hypothesis driven and I don't ask any irrelevant data. Would you recommend this and what is your view about this as a past interviewer? I was wondering what your view is on this method to apply to cases, this might help to form a HYPOTHESIS and ASK ONLY data which you 100% need.

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The Trend Is Your “Friend”

CaseInterview.com

I received a message just now from someone who works in the airline and cruise ship industries. Given that mindset, what do you do if you run an airline or a cruise ship business? It’s certainly one strategy. I have no idea if any of this is true, but you’d better believe that if I ran an airline, I would be looking into it.

Trends 76
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How to Build a Strong Client Relationship

CaseInterview.com

In these cases, just connecting the work you are doing to these concerns (and showing how they are related for better or for worse) is perceived as valuable. For example, I am writing this post from the airport where Alaska Airlines (the only major airline with a hub in Seattle) had a computer system outage.