Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. I stumbled into advertising. I worked in advertising for about a dozen years or so at some point. What were you doing before?

Consulting 116

Consulting Productivity Advertising Training 116

Harvard Business

SEPTEMBER 8, 2017

These efforts have enabled operational efficiencies, cost reductions, and greater agility, preparing companies for the next phase of digital transformation: driving growth. This is a break from the traditional paths of finance, sales, and operations to the top spot. Over: CMOs take over new responsibilities.

Enterprise 28

Enterprise Sports Marketing Software 28

Harvard Business

AUGUST 2, 2018

Instead, employees throughout the organization will be able to spot the low-hanging fruit where AI could make your organization more efficient. Finding opportunities for this kind of clever improvement, saving human time and energy, is not just a leadership challenge. Insight Center. Adopting AI. Sponsored by SAS.

Data 34

Data Software Tools Travel 34

Harvard Business

OCTOBER 11, 2016

“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. It then provides tailored content related to 10 of its core functional areas, including Research & Innovation, Sales & Business Development, and Operations.

Talent 28

Talent Recruiting Recruitment Survey 28

Harvard Business

MAY 2, 2016

Mindfulness meditation — the practice of cultivating deliberate focused attention on the present moment – has caught on as a way to bring focus, authenticity, and intention to the practice of leadership. For the sake of efficiency, we tend to make new decisions based upon old frames, memories, or associations.

Strategy 28

Strategy Strategy Strategy& Exercises 28

Tsavo Neal

JANUARY 25, 2018

Online Advertising. Online Advertising. LinkedIn advertising. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources.

Consulting 68

Consulting Advertising Case Interview Conference 68

Confessions of a Consultant

OCTOBER 1, 2017

This ordered hierarchy was an efficient way to denote ‘who did what’. and 90%+ will tell you ‘Advertising’, ‘Marketing’ & ‘R&D’. Using a creative technique from the world of advertising, the group managed to generate 4000+ ideas for customer service improvement (4,000 is not a typo) in a single-day session.

Energy 40

Energy System Advertising Management 40

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 34

Media Advertising Metrics Productivity 34