Remove Advertising Remove Case Studies Remove Development Remove Strategy
article thumbnail

Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

With the right strategies and tactics, you can make social media work for you and take your personal brand to new heights. So, let’s dive in and discover how you can get noticed and achieve your professional development goals. The attribution technology will tell you that the customer found you because of that advertisement.

Media 52
article thumbnail

Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study. GRP (Gross Rating Point) is a measure of the size of an advertising campaign by a specific medium or schedule. Multiplicative regression.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

Here are some types of data to consider when developing the data warehouse: Economic data: Employment and unemployment, discretionary income, inflation rates, GDP, interest rates, energy costs, etc. Advertising measures: Money spent on media advertising is seldom useful by itself. Types of Data.

article thumbnail

Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci: Podcast #21

Consulting Success

Positioning Yourself As The Expert — How To Develop A Consulting Voice That Clients Will Listen To with Ron Carucci. I switched careers into learning and development and organization development. Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote.

article thumbnail

30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

Daniel Siegel – Strategy Consultant My website is one of the cornerstones of my business and marketing strategy. SEO and content strategy), it would be confusing to my audience if I didn’t have a website. Look out for a few case studies, and more under the hood posts on my consulting work in the future.

article thumbnail

Driving Traffic To Your Site

Chad Barr

These pages should contain offerings and credibility building pages such as case studies and testimonials. Use paid advertising such as Google or Facebook and others to drive traffic to various pages. Collaborate with others by developing content, which will then expose their followers to you and your site. Stay tuned.

article thumbnail

Infosys Consulting Interviews & Culture

Management Consulted

Birthed in 2004 as a spin-off of Indian tech outsourcing behemoth Infosys Technologies, Infosys Consulting is quickly climbing the charts as an industry leader in IT Operations and Strategy consulting. Strategy and Architecture. IT Strategy. Transformation Strategy. Information Strategy and Governance.