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An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses are spending heavily on digital marketing. In 2020, global spend increased by 12.7% to reach US$378 billion.

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Catalyzing Retail Success To Capture Market Share

Business Consulting Agency

Strategic investments in digital marketing have emerged as a cornerstone for retail brands, presenting unparalleled opportunities for expanding market share, amplifying sales, attracting a wider customer base, and ultimately, maximizing profits. Catalyzing retail success to capture market share with expert assistance.

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Consulting in the medical device sector: A lesson on the importance of sociological know-how

Tom Spencer

Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry. Secondly, our marketing strategy had to reflect the specific culture of each target country.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study. Reading Time: 4 minutes. Types of MMM. Logarithmic models.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? Is the market for the product or service growing? The goal is to accurately measure sales to ultimate users (the people the marketing efforts are focused upon). Advertising measures: Money spent on media advertising is seldom useful by itself.

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30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. That’s it.

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Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

As a self-employed consultant do you really need a website? I’m asked this a lot, particularly if a consultant gets most business from referrals or they contract through agencies or boutique firms. Indeed, I know dozens of independent consultants making six-figure incomes without one. If you don’t, keep reading!