What Big Consumer Brands Can Do to Compete in a Digital Economy
Harvard Business
DECEMBER 4, 2018
It also hurts the brands sold inside the stores, which in part explains why consumer product giants like Procter & Gamble are seeing their sales stagnate for products like Tide detergent, Gillette razors, Pampers diapers, and Crest toothpaste. Penney, and Barnes & Noble. Maxx and Marshalls—which compete aggressively on price.
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