Remove tech-and-innovation
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What Big Consumer Brands Can Do to Compete in a Digital Economy

Harvard Business

It also hurts the brands sold inside the stores, which in part explains why consumer product giants like Procter & Gamble are seeing their sales stagnate for products like Tide detergent, Gillette razors, Pampers diapers, and Crest toothpaste. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.

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Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business

The traditional drivers of brand premium are being joined (and to varying degrees supplanted) by newer, tech-enabled variables: software, interactive products, digital interactions, immersive experiences, and predictive services, to name a few. Data-Driven Marketing. Marketing and sales: offline vs. online. occur online.

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How GE Built an Innovation Lab to Rapidly Prototype Appliances

Harvard Business

Many large companies yearn to rekindle the innovative magic of entrepreneurship, but very few actually succeed. The reasons have been well documented and include: Large, established companies answer to investors who value predictable, consistent financial results, and so are intolerant of the risks inherent in bold innovation.

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If Only It Was So Easy

Martinka Consulting

On May 25, 2017, the Wall Street Journal’s tech column was about how almost all of us have personal information exposed online, much more than we realize. Business Buy-Sell – my initial disclaimer is it’s rare when there’s a major surprise post-sale. The June 1 column had more on how to reduce information exposure.

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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business

He sold off slower-growth, low-tech, and nonindustrial businesses — financial services, media, entertainment, plastics, and appliances. Innovation at GE was on a roll. In June 2017 the board “retired” Immelt and promoted John Flannery to CEO. Are lean innovation and the startup way a failure in large companies?

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Why Consulting: The 2019 Ultimate Guide

QEmploy

For instance, you have consulting within Business Strategy, Marketing, IT, Management and so on. This guide contains everything you need to know about being a freelance consultant, answer the questions you might have, and tell you what to be aware of. How to start? What are the steps? And what can you get out of it? Why consulting?

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The Factors Behind China’s Growing Strength in Innovation

Harvard Business

Today, Shenzhen-based DJI , of which one of us is a board member, holds a global market share of 70% in consumer drones and offers a window into the future of competition from China. But DJI is testament to China’s transformation from copycat to high tech innovation. In 2017, DJI’s sales were around $2.7