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2017 Message From The Chair

IMC USA

We will expand this presence in 2017. A reclassification of the archived offerings and additional search options is planned for the second quarter of 2017. The website was built in 2016 with a soft launch anticipated in late first quarter 2017. MCCP is an important non-dues revenue generator for IMC USA. Relationships.

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IMC USA 2017 Conference Open for Registration!

IMC USA

Register Today for the 2017 IMC USA Consulting Conference! I am pleased to announce the IMC USA 2017 Annual Consulting Conference: Building Your Practice and Adding Value for Clients. Connect, Learn, Grow at IMC USA Conference 2017! Our 2017 Conference Venue. Atlanta Attractions.

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Global Capital Markets 2017: Mastering the Value Migration

BCG

Report Tuesday, May 02, 2017. BCG’s sixth annual study provides a detailed examination of key market developments, current trends, and the steps that various types of players must take to thrive.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Reading Time: 4 minutes. it establishes which mediums are working better than others).

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Best Business Books 2017: Marketing

Strategy+Business

Cathy Taylor reviews the best business books on marketing and sales of the year. Joseph Turow's The Aisles Have Eyes takes a dim view of the potential uses of big data, analytics, and the Internet of Things to alter the way marketers relate to consumers.

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5 Classic Marketing Mediums That Still Work in 2017

Tom Spencer

If you think carefully about the marketing of your competitions and incorporate a sales pitch for the product you’re presenting, you’ll not only draw in new customers, you’ll create a desire for the product or service you’re offering. The reader has a hard copy they can keep, share, and browse over and over again.

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Global Asset Management 2017: The Innovator’s Advantage

BCG

Report Tuesday, July 11, 2017 BCG’s 15th annual report documents the growing challenges that traditional asset managers face and highlights potential paths to prosperity through technology, innovation, and the Chinese market.