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20 Ways to Make Your Marketing More Likable

The Fearless Marketer

Quick, what do people respond favorably to? Just think of all the marketing stuff you are aware of every day. We see commercials on TV, hear ads on the radio, see clickbait on websites, and get promotions via email. And also something that is pleasing to your senses. So what’s a poor self-employed professional to do?

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Hey, What’s Going On?

CaseInterview.com

As the name suggests, you want to be aware of the situation you’re in at all times. When I work with my CEO clients, one of the first things I do is develop my own situational awareness of their business. It’s important to be constantly monitoring key performance metrics so you can tell what’s going on in your business quantitatively.

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consulting niche celebrity

Kai Davis

Do you want an unstoppable value proposition for your business? A value proposition and a differentiator that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? You want to become a Consulting Niche Celebrity.

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Becoming a “Consulting Niche Celebrity”

Kai Davis

Do you want an unstoppable value proposition for your business? A value proposition and a differentiator that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? You want to become a Consulting Niche Celebrity.

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Be an Idea Partner

Action Plan

This uncertainty made the prospect of reaching out seem even more daunting. All I needed to do was structure the interactions to make each conversation valuable. I worried that they wouldn’t be interested in talking to me or that they’d ignore my message. So, yeah, it was terrifying! But I kept at it.

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The lunch dilemma

Rod Burkert

In case you missed the last post: Is it easy for someone like me to find someone like you? When I say “someone like you,” I mean a practitioner who says they can do what you can do. Being easier to find will make you easier to hire. Make being easier to find one of your top goals.

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Leaders – your teams need you!

The Management Centre

Getting your teams and services functioning during lockdown alongside handling the related upheaval has not been easy or straightforward. As a CEO or senior leader this presents another conundrum: people are looking to you to show the way ahead, provide direction, a steady hand and a calming presence that reassures.

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