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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Could specialized social media handle these functions better than the dominant players? Siegler at G.V.,

Media 34
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B2B sales will never be the same

1 to 1

Customer success Customer success (CS) solutions are used by brands to monitor the health of their customer relationships by keeping track of customer satisfaction and churn across their products and services. There is also great potential for user-generated videos among sales teams and other internal groups.

B2B 29
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How Are You Spending Your Social-Distancing “Vacation”?

Prudent Pedal

She put the list together on her own (no parental mandate) because her Spring break plans were canceled and social media just was getting old (there is hope for the world.). Yesterday my 17-year-old, over-achieving daughter shared her Spring break, social-distancing To-Do list. Call clients and colleagues to check on them and their families.

Journal 72
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From meeting-heavy to essential meetings only

Asamby Consulting

Reform your team’s meeting habits to boost productivity and business impact as a CEO (a post-pandemic approach). Too many meetings will slowly weaken productivity by splintering everyone's work into small chunks and reducing their time for deep work. And with less productivity comes less impact and/or innovation.

Meeting 52
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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas. A New Type of Local Partner. Known as “Mr.

B2B 33
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The High Price of Low-Cost CPMs

Harvard Business

Too often CMOs succumb to the pressure to keep costs down at the expense of their brand’s health or product sales. This is especially true in the age of digital media, in which the temptation to pay low rates often leads to wasting money. Ads, including video ads, that are not viewable. Reaching a balance isn’t easy.

Media 28
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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Like digital platforms, social media, martech, fintech, and numerous other innovations, the spoils of blockchain may go to early adopters who commit to ruthless innovation. Related Video. Remonetizing Media Consumption. Whiteboard Session: How Does Blockchain Work? The power of a distributed ledger. in the next years.