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Are You Ready for a Storm Surge?

Martinka Consulting

I was watching a fascinating video on the Weather Channel app about Tropical Storm/Hurricane Barry in Louisiana. The scene started with what looked like a grassy country road or trail, soon it looked wet, then a small creek about one foot wide was visible, and before you knew it, a torrent of water was flowing, filled with debris.

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Using Facebook Ads to make your brand part of everyday life

Tom Spencer

This doesn’t mean you don’t need to put a great deal of thought into the preparation process – the usual questions about the who, the how and the why of your campaign – but it does mean that if you run a small business, it’s something you can handle by yourself. Ready to take the plunge?

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The Murky Ground

Martinka Consulting

A recent business section in the Wall Street Journal had the front page, top headline of, “Google Pays Up for Fake Traffic.” There are refunds going to marketing firms for ‘bot’ fraud, when ads ran on fake websites. In the small to mid-sized business buy-sell world misleading information is common.

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Business Valuation Lessons From ESOPs

Martinka Consulting

Regular readers of this newsletter, and viewers of my video podcasts, know my feelings about projections in the buy-sell world, I feel they’re useless. Using comparable sales of much larger firms will distort the value. For small businesses, it’s 3-5 times profit (after fair market owner compensation).

ROI 40
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5 Pillars to Grow your Personal Brand

Comatch

Those one percent of professionals are using their personal brand to market and differentiate themselves and their services to their audience. If you would be a business owner, which profile would you rather follow A) or B)? Founder & CEO, Growth and Marketing Consulting Group, Investor, Advisor at multiple companies .

B2B 52
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For Some Platforms, Network Effects Are No Match for Local Know-How

Harvard Business

Three months after the sale, in June 2018, Toyota decided to pour $1 billion into Grab, in a bid to expand other offerings in the region including food delivery and electronic payments. Uber’s setback in the international market, however, wasn’t its first. And what can Grab teach us about the future of platform businesses?

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Achieving Your Business Dreams Online

Chad Barr

Ever wonder what are the building blocks of Achieving Your Business Dreams Online? Earlier this month, I was interviewed by Tannette Johnson-Elie, Writer/Media Professional for Marketwire small business blog [link] and here is her article: We’re in a business world that’s evolving faster than ever. They don’t stop.”.