Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. Broadcast this message loud and clear from the CEO and sales leadership.

Sales 33

Sales Metrics How To Tools 33

Harvard Business

NOVEMBER 7, 2017

When I conduct workshops with marketing and leadership teams on the design of strategic narratives , I’m often asked, “Should we include the sales teams?” The fourth gap between strategy and execution is in measurement and metrics. In the beginning of a disruptive innovation, the thing to measure is not ROI.

Strategy 33

Strategy Strategy Strategy& Metrics 33

LSA Global

DECEMBER 4, 2020

Too many L&D functions offer stand-alone training events that may be easy to offer, but are untethered to job priorities, too difficult to navigate, unsupported by senior management, and not reinforced with coaching and accountability.

Strategy 28

Strategy Strategy Strategy& Company 28

Harvard Business

FEBRUARY 16, 2017

After experimenting with a number of potential behavioral metrics, we settled on using one that approximates average weekly working hours as our primary measure. Both of these data points served as calls to action to senior leadership to invest more into creating a culture of both engagement and productivity.

Productivity 43

Productivity Metrics Culture Data 43

Harvard Business

MARCH 2, 2018

Scoping projects for success and managing ambition: Interdisciplinary design teams are, by nature, optimistic and ambitious. Leadership and teams find it hard to come together to scope and resource projects appropriately as well as put projects on the shelf (or kill them) when needed.

Healthcare 30

Healthcare Metrics Engineering Financial 30

Kates Kesler

JUNE 11, 2014

The organizational barriers to profitable growth are foreseeable and can be managed. A decade of centralizing global product and brand management in Amsterdam had largely denigrated the field-based commercial organizations around the world into order-takers, while the global business units migrated further away from customers and consumers.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

OCTOBER 3, 2018

In the following months, the CMO began to look for opportunities where her team could proactively step “into the gap” — to take a leadership role on an opportunity that none of the other functions picked up. The goal was to get feedback and strengthen the thinking to maximize the potential impact on growth.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. This gives marketing an opportunity to measure and manage itself in new ways. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” Bring creativity to measurement.

Marketing 36

Marketing Agile Fashion Sales 36

Tsavo Neal

JANUARY 25, 2018

ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Following up with a “Hello” page.

Consulting 68

Consulting Advertising Case Interview Conference 68