article thumbnail

Consultant Marketing Listen or Lead?

Jerry Fletcher

Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward. Consultant Marketing is different…or is it? We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Then a pandemic got in the way.

article thumbnail

Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche. Navigating the entrepreneurial journey with professional assistance yields better results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Innovator Inside: How to Overcome Institutional Inertia

Tom Spencer

One method or idea might belong to marketing, another one to human resources. You can become better at associative thinking by gaining exposure to multiple areas of knowledge. After all, it is hard to draw on ideas from diverse fields if you have an overly narrow and specialized knowledge base.

How To 78
article thumbnail

Staying on top of your virtual internship

Tom Spencer

In fact, the quantity of my meetings has increased post-COVID and I have daily touchpoints at the end of the day to make sure everyone feels connected and engaged. Developing a knowledge base on market news or specific industries, and developing a hard skillset (e.g. Additionally, connect with everyone.

article thumbnail

What is the Professional Services Industry All About?

Progressus

They provide customized, knowledge-based services to their clients. In this article, we’ll provide a high-level overview of where the professional services industry is right now – and what current conditions mean for project-based organizations. The point is there’s a ton of variation in this space.

article thumbnail

How To Get The Attention Of Top Executives: The “Sidestep” Method

Tsavo Neal

Their senior leaders are guarded by receptionists, personal assistants, voicemail and a never-ending series of meetings. Instead, they rely on a small army of advisors who provide specialized knowledge based on their qualifications, experience, and skills. The power of meeting the information needs of influencers.

How To 74
article thumbnail

How to scale shared success through collaboration and trust

Kates Kesler

And we aren’t able to have the kinds of meetings where we just work it through and get aligned.”. “We It could also include proactively sharing interesting or useful information, making connections to other resources, and including people from other units in relevant meetings. I now sit on multiple teams with competing priorities.