Kates Kesler

JUNE 11, 2014

The organizational barriers to profitable growth are foreseeable and can be managed. A decade of centralizing global product and brand management in Amsterdam had largely denigrated the field-based commercial organizations around the world into order-takers, while the global business units migrated further away from customers and consumers.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

OCTOBER 10, 2017

Another pervasive reason is that senior executives are trained as operators, not innovators. And there’s a fundamental conflict between innovation and optimizing an existing operation. To close the gap, we need to treat innovation differently than we do normal operations. Here are four things leaders can do.

ROI 28

ROI Operations Enterprise Research 28

Harvard Business

OCTOBER 30, 2018

By Brian Selby, Senior Vice President, Worldwide Sales Operations, Tableau Software. Selling revolves around people, and with that comes emotion, beliefs, opinion, and the careful management of relationships with customers, partners, and others within the sales organization. Are your sales resources allocated properly to drive growth?

Sales 28

Sales Data Enterprise Operations 28

Harvard Business

AUGUST 7, 2017

In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways: They Developed a Partner Ecosystem. They Update Their Talent Management Strategies. But chasing the cool factor can lead to compromised ROI.

ROI 28

ROI Operations Talent Accenture 28

Harvard Business

JULY 21, 2016

And we have figured out why: analytics forces changes on the C-suite that the CEO has to anticipate and manage, but many don’t. The findings show that fewer than half of analytics programs met initial return-on-investment (ROI) goals. But poor ROI is only part of the story. Choose the right analytics leader.

ROI 28

ROI Data Tools Insurance 28

Harvard Business

DECEMBER 4, 2017

Large enterprises typically operate dozens of security products with growing headcount in all areas of their security organizations. The current state of affairs in corporate cybersecurity is similar to how most organizations used to approach much of their IT operations, prior to the advent of public cloud infrastructure.

Data 29

Data ROI System Education 29

Harvard Business

MAY 29, 2018

Only when the service was successfully operating did Ford begin to expand it, adding dozens of new routes and growing its local fleet to more than 200 vehicles. “We are getting pull from enterprises,” Ford Mobility head Marcy Klevorn said recently on a media conference call.

Transportation 28

Transportation ROI Metrics Productivity 28

Harvard Business

APRIL 6, 2017

Of course, people do use existing comms and social software to manage quality information and close relationships — the beloved chat app Slack is widely used by couples and families, for example. But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. Both launched in 2014.).

Media 30

Media Metrics eBook Software 30

Harvard Business

NOVEMBER 7, 2017

If you’re managing a new product launch, those metrics might be free trial sign-ups, preorders, or product reviews. In the beginning of a disruptive innovation, the thing to measure is not ROI. How easily can people share data across the enterprise? How many experiments are you able to run per week or even per day?

Strategy 33

Strategy Strategy Strategy& Metrics 33

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. This gives marketing an opportunity to measure and manage itself in new ways. Zscaler, a cloud-based security platform for businesses, created a Value Management Office. Marketers of the past thought like artists, managers, and promoters.

Marketing 36

Marketing Agile Fashion Sales 36