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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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RECRUITING AND HIRING WINNERS: 11 Excellent Tips

Rick Conlow

Your success as a manager is often linked to whether you are recruiting and hiring winners. Recruiters and managers need to understand good selection practices. Better Recruiting and Hiring Reduces Turnover. Research shows that a $60,000-per-year salaried employee costs $55,000 to recruit and train. Turnover is a pain.

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Fight Ageism, Fuel Growth with Inclusive Hiring & Retention

Harmonious Workplaces

In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. After five or so interviews, the hiring manager stated that they wanted a “digital native.”

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Maximize Employee Retention by Mentoring “Spirited Patriots”

Rick Conlow

The pandemic highlights the dismal employee engagement tactics by companies which helped to facilitate the current nightmarish labor market. As a result, managers and companies are desperate to recruit and retain employees. In response to the tight labor market companies are increasing wages. That is all good.

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LinkedIn Hacks for Management Consulting Applicants

Tom Spencer

For example, my LinkedIn profile highlights my two primary experiences: strategy consulting and international development. Copying your resume verbatim can irritate recruiters and end up being counterproductive when they visit your LinkedIn profile looking for additional insights into your fit for the role.

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A Note to University Seniors

Tom Spencer

Dear university seniors, I really sympathize with the senior year recruiting grind. Because the market is flooded with high achieving students, it’s difficult to stand out. This is not my subjective interpretation of senior year recruiting. I’m writing this now — before recruiting kicks off — as a reminder to stay strong.

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Tips for Sending Successful Messages on LinkedIn

Tom Spencer

I receive 2-3 LinkedIn messages per day asking to schedule a call so that I can share my personal experience in consulting, answer recruiting-related questions, and sometimes even review a resume on the spot. I’m in the midst of recruiting and have some questions about company X. Do you want to schedule a mock interview?