Sat.Apr 21, 2018 - Fri.Apr 27, 2018

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How to Dramatically Expand the Audience that Sees Your Consulting Firm’s Content

David A Fields

Being smart and producing high-value content aren’t sufficient to win new consulting clients. Unless you expose a broader universe of prospects to your content, your opportunities to win business will stay narrow. On the up side, you have a right to be proud of your work.

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Focus Client Communications on Value, Not Rate

Women in Consulting

By: Elliot Olson. :: As a website developer and communications consultant in the competitive Bay Area, I must be ready to pitch my services at the drop of a hat. Over the years, I have honed my elevator speech and endlessly rehearsed talking to potential clients about their website and media needs. However, conversations invariably turn to that sticky question…“So, what’s your hourly fee?”.

Media 88
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Case Competition Tips & Tricks

Tom Spencer

Case competitions are amazing opportunities to demonstrate your ‘case cracking’ abilities in front of industry judges, quickly expand your network, and win great prizes. I was fortunate enough to be involved with several during my undergraduate days, both as a participant and as a judge. I even started one, which is now one of the largest case competitions in the Waterloo, Canada region.

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Of Course People Aren’t Going to Do What They’re Told

Markovitz Consulting

According to the Wall Street Journal , passengers on Southwest Airlines flight 1380, which suffered an engine failure and broken window, didn’t use their oxygen masks properly. Some passengers only put the mask over their mouths (as you can see in this photo) -- even though everyone has heard the instruction to “put the oxygen mask over both your mouth and nose” countless times.

Course 133
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Italia Innovation Consulting Immersion

Management Consulted

Is there a happy medium between killing it an internship and having a little bit of fun this summer? There is now. In line with gaining real-world, practical experience with a group of brilliant peers, and catered towards the ones … Continued. The post Italia Innovation Consulting Immersion appeared first on Management Consulted.

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Stop an Addictive Habit – And Replace It With an Inspiring One

The Fearless Marketer

Other than substance abuse, what is the most destructive habit or addiction facing American Society? Since mid 2015, I believe the top destructive addictive habit for many Amercians has been following national political news. And I’m not just throwing around the word addiction casually. According to the American Society of Addictive Medicine: “Addiction is characterized by an inability to consistently abstain (from a substance), impairment in behavioral control, craving, diminished recognition o

Video 81
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Dealing with rejections

Tom Spencer

During my senior year, I had a final round interview with one of the MBB. As it is close to nearly impossible to even receive an interview from these companies coming from a non-target school (only two students received an interview that year from my school), I really wanted this offer, and I had been preparing for weeks. Yet on the day of the interview, I distinctly remember walking out of the office feeling uneasy about my performance — I didn’t click with the interviewers and I couldn’t drive

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Surviving vs. Thriving

CaseInterview.com

You can approach life in one of two ways. You can focus on surviving, or you can focus on thriving. There’s a time and place for both approaches. Like most things in life, neither is inherently good or bad. These approaches are merely tools — to be applied in the appropriate situation. More than approaches to life, they are categories of skills. Surviving is a skill set.

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Day In The Life Of A Consultant

Management Consulting Prep

Here is one question I get quite a lot all the time: “I know what management consultants do is to solve business problems of their clients. But at the end. The post Day In The Life Of A Consultant appeared first on Management Consulting Prep.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Cure a Bad Case of Metric Fixation

Strategy+Business

In The Tyranny of Metrics, history professor Jerry Muller reminds us that not everything that can be counted counts, and not everything that counts can be counted.

Metrics 68
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Anxiety of Change

Chad Barr

It’s Wednesday, middle of the week, and time for reflection once again. It’s been a busy start to my week; calls, consulting and all the work that I enjoy so much. I’ve just dropped my wife, Laurel, off at the airport so she can fly to Orlando to watch the grandkids, (lucky grandma), as our son in law and daughter fly to a big job interview up north.

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The Habit of Curiosity

Actionable

Curiosity is both an attribute of high-performing teams and a personal habit. We are born with it—and we need to cultivate it. The post The Habit of Curiosity appeared first on Actionable.co.

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How Humble Leadership Really Works

Harvard Business

Philip gould/Getty Images. When you’re a leader — no matter how long you’ve been in your role or how hard the journey was to get there — you are merely overhead unless you’re bringing out the best in your employees. Unfortunately, many leaders lose sight of this. Power, as my colleague Ena Inesi has studied, can cause leaders to become overly obsessed with outcomes and control, and, therefore, treat their employees as means to an end.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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How to Cure a Bad Case of Metric Fixation

Strategy+Business

In The Tyranny of Metrics, history professor Jerry Muller reminds us that not everything that can be counted counts, and not everything that counts can be counted.

Metrics 68
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Who’s In Your Leadership Inner Circle?

Leadership Planning with Liz Weber CMC

My mom shared an impactful saying with me when I was in my teens. She said, “You are the average of the five people with whom you most often associate.”. I don’t remember the specifics of the conversation, but I do know she was subtly telling me to continue to be smart in whom I chose to befriend. I’ve heeded her advice and it’s never let me down. This advice applies to us in the workplace and as leaders too.

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The Habit of Curiosity

Actionable

Curiosity is both an attribute of high-performing teams and a personal habit. We are born with it—and we need to cultivate it. The post The Habit of Curiosity appeared first on Actionable.co.

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Deal Die When Trust Disappears

Martinka Consulting

It was a bolt-on acquisition, a perfect fit, and a small deal. And it died. It died because of the relationship, or lack thereof. The buyer and seller seemed to get along fine but a few things happened that caused the buyer to not trust the seller to deliver on post-close obligations. It started when the seller asked to delay the closing by one month, which didn’t fit the buyer’s plans because that month was a high revenue month (while the next month was a low revenue month), the buyer had other

Sales 49
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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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How to Develop Empathy for Someone Who Annoys You

Harvard Business

vincent tsui for hbr. When someone you work with annoys you, it’s tempting to avoid the person as much as possible. But this isn’t always feasible and often only makes the situation worse. You’re better off cultivating some empathy. How can you do that with a colleague who rubs you the wrong way? How can you foster curiosity instead of animosity?

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Conversations That Kill Your Culture

Strategy+Business

Your company may have a big problem in the stories people tell each other. Deceptive organizational messages may be embedded in the culture and repeated throughout the company as a matter of course. Four types of deceptive messages are prevalent in business: misperceptions of risk, value, proficiency, and validity. The principle of neuroplasticity suggests you can relabel and reframe these messages, bringing them to the surface and consciously developing new narratives that more closely express

Culture 53
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Entrepreneurship is not a job

Seth Godin Blog

You don't apply. You don't get a salary. No one picks you. Bragging about how much money you've raised or what your valuation is a form of job thinking. Entrepreneurship is a chance to trade a solution to someone who has a problem that needs solving. Solve more problems, solve bigger problems, solve problems more widely and you're an entrepreneur. It's tempting to industrialize this work, to make it something with rules and bosses and processes.

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Football and Business – Cut To Thrive

Martinka Consulting

For sports fans, and especially reporters, spring is a busy time of the year. Baseball season is starting, March Madness, NFL free agency and draft, and the winter leagues heading to the playoffs. Football fans feel angst when because of (primarily) salary cap issues teams let fan favorites go; Richard Sherman in Seattle, Jordy Nelson in Green Bay, and many others (both of those mentioned probably in their respective team’s Hall of Fame).

Sports 49
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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These 3 Personality Traits Affect What You Earn — but Only After Age 40

Harvard Business

Donna Grethen/Getty Images. We often hear about the power of personality, and how some traits are beneficial for our careers while others are more harmful. For example, we know that being more conscientious (hard-working, driven, reliable, and organized) is associated with better job performance, and that being nice (more agreeable) does not pay off in wages.

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Conversations That Kill Your Culture

Strategy+Business

Your company may have a big problem in the stories people tell each other. Deceptive organizational messages may be embedded in the culture and repeated throughout the company as a matter of course. Four types of deceptive messages are prevalent in business: misperceptions of risk, value, proficiency, and validity. The principle of neuroplasticity suggests you can relabel and reframe these messages, bringing them to the surface and consciously developing new narratives that more closely express

Culture 53
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How To Market Better By Listening To Clients

Henry DeVries

During conversations with a prospect the goal of an independent consultant should be to monopolize the listening. A good rule of thumb is to listen 80 percent of the time and talk 20 percent.

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The trap of listening to feedback

Seth Godin Blog

"If I listened to feedback, I would have quit on the first day.". You're devoting your life to making something important. Something helpful. Something that matters. Mostly, something that hasn't been done before, that's going to bend the curve and make an impact. If you begin and end with surveys and focus groups, all you're going to do is what's been done before.

Survey 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.