April, 2023

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The Art Of Pricing Irresistible Consulting Offers With Casey Brown: Podcast #287

Consulting Success

Unlocking your true pricing power is not just about charging more. It’s about creating irresistible consulting offers that reflect the excellence you provide, and ultimately, unlocking the full potential of your business. In this episode, Casey Brown, President and Founder of Boost Pricing, talks about the art of pricing irresistible consulting offers.

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What Clients Look for When Hiring a Solopreneur

Successful Independent Consulting

After decades of working with some of the worlds’ best consultants, coaches, and solopreneurs, I’ve assembled a list of qualities that contribute to their success. You don’t need to check all these boxes, but if any strike a chord with you, weave them into your marketing, such as your website, LinkedIn profile, presentations, and proposals. □ Credible: You inspire trust and confidence from the first contact. □ Experienced: You’re an expert in your field not just based on x number of years, but a

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Are Your Clients Resistant or Just Confused? [Consulting Essentials]

David A Fields

Consultants frequently (and unknowingly) mishandle proposal discussions with prospective clients. As a result, they take on projects that were improperly scoped. Or they set their consulting firm up to disappoint the client, leave opportunities on the table or, in some cases, lose promising engagements. Imagine you submitted a proposal to Sara Noé, CEO of Bean-Free … Continued The post Are Your Clients Resistant or Just Confused?

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Four Stories Your Consulting and Coaching Business Needs

Consulting Matters

I talk a lot about the importance of brand messaging on this show and with my clients 1:1. And for sure, brand messages are essential for your business - you want to ensure that your ideal client knows what you offer and what makes you unique. But storytelling takes things to a whole new level. Storytelling is all about building emotional connections with your ideal clients and creating a sense of authenticity and identity for your brand.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Middle Management Guideline: Only Plan for as Long As Your Management Can Commit

Johanna Rothman

Sherry, a middle manager in a relatively small organization, said, “We can’t plan for an entire quarter at a time. Our managers need to change what they want more often than that. But I'd like to plan for a quarter at a time and I really don't want to ask people to multitask. What do I do?” “How long can the managers commit to their decisions?

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Growing Your Consulting Business Through Diversity & Inclusion

Consulting Success

Diversity & Inclusion is a broad topic that intimidates many business owner and consultants. For some, it is difficult to see how D&I is relevant to their work. In this article, I’ll break down the subject of D&I and show how it impacts solopreneurs, consultants, and start-ups. Defining Diversity & Inclusion Diversity is the variety.

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CBDCs: The Future of Money? Exploring the Benefits and Risks

Tom Spencer

While CBDCs are still a relatively new concept, they have gained significant attention due to their potential to transform the financial system. What are CBDCs, and how do they work? Central Bank Digital Currencies (CBDCs) are a new form of digital currency that will be issued and backed by central banks. Unlike traditional currencies, which are typically issued by the central bank in the form of physical banknotes and coins, CBDCs will only exist in a digital form that is stored and transferred

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Your Brand vs. Your Consulting Firm’s Brand. Which Should Win?

David A Fields

A senior colleague at your consulting firm keynotes Cacao Jam, the cacao dessert industry’s annual conference. As she wraps up her inspiring tale of the modern workplace melting pot, the audience rises to its feet. She basks in the thunderous applause and the glow of the spotlight framing her against the chocolatey brown backdrop. You … Continued The post Your Brand vs.

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The Art of Storytelling In Brand Building with Diane Diaz

Consulting Matters

Diane Diaz talks about the art of storytelling in brand building. Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling. In this episode, we'll discuss how coaches and consultants can use their personal stories to attract and engage clients, the key elements of a successful brand story, and some common mistakes to avoid when telling your story.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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A Short Test to See if Your Job Will Survive AI

Johanna Rothman

Every minute, it seems as if someone is talking about how great ChatGPT is. It's going to revolutionize the world! I agree— I am sure AI will revolutionize the world. At some point. But I think it's going to remove all those busy-work jobs , not the jobs where we, as humans, offer value. Here's a short test to know if your job will survive the (somewhat) imminent AI revolution: Does your job require you to analyze something someone already did?

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Revolutionize Your Life and Business with ChatGPT

Chad Barr

Although invented by human intelligence, I see nothing artificial in artificial intelligence (AI). As the power and importance of AI and ChatGPT-4 continues to improve and grow exponentially, its transformative impact on our life and business cannot be underestimated. It helps businesses streamline their processes, improve customer experiences, and reveal hidden insights.

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FBI Tactics To Grow Your Consulting Business With Adele Cehrs & Chip Massey: Podcast #285

Consulting Success

What would you give to discover the formula for growing a consulting business? Today’s episode features the powerhouse duo, Adele Cehrs and Chip Massey, the founders of Convincing Company. Adele and Chip started the company before COVID, utilizing the relationships they built with previous clients to help build the foundation they have now for their.

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Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

This is the seventh of a seven-part series looking at artificial intelligence and its implications for the consulting industry. AI in Consulting: The Beginning of a New Era How AI is Changing the Game for Consultants The Role of Consultants in an AI-Driven World AI-Powered Consulting: Tools You Need to Know About Real-World Examples of AI in Consulting Ethical Implications of AI in Consulting: A Deep Dive Leveling Up: Consulting Skills for an AI-Powered World Artificial intelligence is increasin

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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How Bad Marketing Can Help Your Consulting Firm

David A Fields

Some marketing campaigns are iconic. Nike’s “Just Do It”, Apple’s “Think Different” and my Nike/Apple/David mashup, “Just Think About Chocolate” all come to mind. You don’t need iconic marketing to build awareness of your consulting firm. But doesn’t your consulting firm’s marketing need to be at least, well, passably okay? As you know, there are … Continued The post How Bad Marketing Can Help Your Consulting Firm appeared first on David A.

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Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex

Consulting Matters

Today, Brad Rex shares the real reasons why executives hire consultants and coaches. He talks about his exciting career journey, which started at the Naval Academy, then to British Petroleum, and finally to Disney. He applied for a financial manager job at Disney and was one of 1400 candidates. Brad and I worked together at Disney and have been colleagues for many years.

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A Simple Way To Price Services To Land More High-Paying Clients

Henry DeVries

Know this: When it counts, the lowest price option is a turn-off for high-paying clients. Consider a Goldilocks pricing strategy. Author Ethan Bull offers pricing food for thought.

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Leadership Communication: The High Cost of Avoiding Uncomfortable Conversations in Business

Strategic Planning and Management Insights

What does healthy Leadership Communication look like and how can you become better at it? In this Strategy and Leadership podcast episode , Anthony Taylor interviews Erin Marcus , founder and CEO of Conquer Your Business. We learn about the importance of having uncomfortable conversations in the workplace. When managers are unhappy with their team's performance but are uncomfortable having a conversation about it, it can lead to resentment and the firing of team members, which is expensive and d

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Consulting Masterminds: How Consultants Benefit From Community

Consulting Success

What are consulting masterminds and how can they help you grow your consulting business? Consulting masterminds — or, a consulting mastermind group — is a collection of entrepreneurial consultants who share insights, knowledge, and experience to help each other. By the end of this article, you’ll learn… what a consulting mastermind group is; the benefits.

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Equity Research: Understanding the Role of Stock Analysts

Tom Spencer

Equity research is a vital function within the investment industry that helps investors make informed decisions about buying, holding, or selling stocks. Equity researchers, also known as stock analysts, are professionals who conduct in-depth research and analysis on publicly traded companies to help investors understand the potential risks and returns associated with owning a particular stock.

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Will Your Consulting Firm Lose Clients by Testing This?

David A Fields

You have an idea for a service your consulting firm could offer, or a new positioning you want to try out, or an edgy new filling for the croissants you send your clients and prospects. How likely are you to offend potential consulting prospects by testing novel musings, outputs, approaches, and artifacts? How much risk … Continued The post Will Your Consulting Firm Lose Clients by Testing This?

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Leading with Heart: Lessons from Simon T. Bailey's Latest Book

Consulting Matters

Simon T. Bailey is my former Disney colleague, and I can't wait for him to share his entrepreneurial journey! He had four jobs over seven years at Disney, including parking event sales, selling the Braves spring training, handling international wholesale, and being the Sales Director for the Disney Institute. During his time at Disney, Simon was interviewed by a journalist and stated that he saw himself in 10-15 years as the President and CEO of the Walt Disney World Resort and eventually the Ch

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Servant Leadership: The Unstoppable Force for Greatness

Rick Conlow

Servant Leadership is an unstoppable force for positive change that can transform toxic workplaces. Current leadership approaches fail to realize employee potential and the connection to business success. Instead, toxic workplaces and a disconnect with people reigns in corporate offices and work environments worldwide. Certainly, people go to work and business happens.

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Writing Secret 9: Keep Your Writing Clean As You Write

Johanna Rothman

Some writers suggest you write sloppy, “vomiting” the words onto the page. They think all writers need to start with “shitty first drafts.” But sloppy writing means you need several drafts to clean up the sloppiness. To me, that's like waiting until the end of coding to write and run any tests at all. (Been there, done that, have the gray hair.

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How Consulting Business Owners Maximize Creative Performance with Vanessa Bennett: Podcast #286

Consulting Success

Did you know it’s difficult to create a long-term sustainable and successful business if you don’t take care of yourself? Today’s episode Michael Zipursky brings our guests to provide value on self-care to reach our full potential. Today’s guest is Vanessa Bennett, CEO of Next Evolution Performance, who shares her wisdom on how consulting business.

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Ethical Implications of AI in Consulting: A Deep Dive

Tom Spencer

This is the sixth of a seven-part series looking at artificial intelligence and its implications for the consulting industry. AI in Consulting: The Beginning of a New Era How AI is Changing the Game for Consultants The Role of Consultants in an AI-Driven World AI-Powered Consulting: Tools You Need to Know About Real-World Examples of AI in Consulting Ethical Implications of AI in Consulting: A Deep Dive Leveling Up: Consulting Skills for an AI-Powered World As the field of artificial intelligenc

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The Art of Remote Collaboration: How to Successfully Whiteboard with Remote Teams

Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.