tech-and-innovation 
Management Consulted
MAY 6, 2018
Does the intersection of tech and business strategy excite you? Does harnessing the effect of tech innovation on business get you out of bed in the morning? The post 2018 ExperienceBain TECH appeared first on Management Consulted. Then Bain is calling you – provided you are a 1st year MBA … Continued.
Seth Godin Blog
MAY 22, 2018
The existence of your product, service or innovation means that everything that compares to it is now treated differently. Of course, these are once-in-a-lifetime tech innovations. It changes our narrative. Once the fax existed, mail seemed slower. Once email was around, the fax seemed hopelessly analog.
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Harvard Business
MAY 22, 2018
The traditional drivers of brand premium are being joined (and to varying degrees supplanted) by newer, tech-enabled variables: software, interactive products, digital interactions, immersive experiences, and predictive services, to name a few. Product: mechanical vs. interactive. Insight Center. Data-Driven Marketing. Sponsored by Google.
Harvard Business
MAY 7, 2018
” “Data and tech are helping us grow at our current pace,” Godsey says. ” “Data and tech are helping us grow at our current pace,” Godsey says. . “We want to create a consumer experience that is premium, connected and personalized. ” Data-Driven Growth in a Digital World.
Harvard Business
MAY 18, 2018
SOURCE: Accenture Strategy 2017 study, “Tech-Led Change in M&A”, a survey of 1,100 C-Suite executives representing 13 industries in seven countries. More than half of U.S. companies logging M&A activity described themselves as primarily acquiring digital companies or assets. Forty-nine percent use a different playbook.
Harvard Business
MAY 29, 2018
For businesses looking to keep pace with innovation and leverage AI, there are steps they can take today. Smart marketers are developing, partnering to build, or integrating AI into their tech stacks to get better at what they do. Sponsored by Google. The science of storytelling and brand performance. Using AI in Marketing.
Harvard Business
MAY 30, 2018
For innovation-hungry legacy firms, partnering with a startup can be appealing. With apologies to Tolstoy, all happy start-up partnerships are alike; every unhappy innovation partnership is unhappy in its own way. They don’t seek to assess how well an innovation works; they try to measure how well that innovation works for us.
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