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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

Report 88
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What To Do When a Sales Prospect Says No

LSA Global

When a Sales Prospect Says No Most sales managers teach their salespeople to be persistent. However, salespeople are human, and when a sales prospect says no — to a sales meeting , to a demo, or to the sale itself — they may be tempted to think that “no means no” and stop or delay pursuing their ideal target client.

Sales 36
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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28
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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake. Here’s the thing.

Sales 28
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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Lost sales opportunities.”

Sales 28
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Consultant Marketing Elite Rage

Jerry Fletcher

It is about the people and companies you can impact with your processes and trainings and ways to change the way your clients think. See Jerry’s speaker demo reel. If it is used as a way to begin building humility, all the better. It is all about them I say. It is not about you dear elite. It is all about them. Every action.

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5 key areas to Improve SAP knowledge

freshminds

The Youtube channel Zarantech is a training resource for IT consultants. The list here gives all the topics of the SAP FICO 'curriculum' if you wish to search for further training materials [link] This website also contains an excellent blog which may answer any specific questions you may have on SAP FICO.