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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data.

Report 87
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Consultant Marketing Elite Rage

Jerry Fletcher

It is about the people and companies you can impact with your processes and trainings and ways to change the way your clients think. Marketing is all about finding more of the kinds of folks that are similar to the clients you have worked with. See Jerry’s speaker demo reel. It is all about them I say. It is all about them.

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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Lost sales opportunities.”

Sales 28
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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake.

Sales 28
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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28
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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. Schedule a live demo session to learn more about Progressus.

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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line. And, we had Marketing and Customer Support people close to us.